Why should you use shows and festivals in your business anyway? I mean, is it worth the hassle, Really?
If you are looking to develop your offline business and grow your business locally, this is the best way to go. How else can you get the product to the people to see if it is something that is in demand, is unique and worthy of your time and commitment?
Getting your product to the people and into their hands in key to a successful business either online of offline. If you cannot sell the items, you are kinda out of business. Testing the waters by using shows is an awesome way to test market your stuff.
You can test pricing, colors, designs and many more things. Checking out the competition is not a bad idea either and they will be there in one form or another.
Being unique in business is also called finding a niche. People do it every day. Creating your niche will come by trial and error but it will come if you are a smart marketer. Do not make the mistake of ignoring the signs needed to grow and prosper your business. Including offline shows may be one of the signs.