Have you ever mailed out flyers or special mailings to your customers? If you have, then you have been involved in direct mailings.
Direct Mailing is an effective way to capture your audience and increase your sales with targeted ads to those that are interested in your products.
Postcards are a great tool to use with direct mailings. A great image and a snappy, short offer directing the reader to your website or a phone number for information is all you need. Fr’ee product offers or gift with purchase is a good catch as well. Make sure that you have a special landing page on your site just for the mailing, so you can track the incoming hits and know whether it is working for you.
If you use an auto responder, hopefully you are capturing physical mailing addresses as well as email address. Using a list that you already know is interested in your product is a sure fire way to get your name back in front of these potential customers.
Postcards are inexpensive and dang near a best bet to have someone read your message. Envelopes with a letter are more expensive to send and the person has to actually open the letter for it to be effective.
Look at your customers list and your autoresponder list and get a direct mailing campaign going this week. Follow it up in a week or two with another mailing.
What to offer for an online business? A Special report; a gift with purchase; a newsletter on a special topic; a special sale for mailing customer only. The sky is the limit!