Warm and Cold Marketing

If you are in Direct Sales you most likely know what warm calling is.  When you first started your business, your recruiter probably asked you to make a list of the people you were going to contact about your business.  This is known as your warm market. People you know and are in contact with somehow or another.

Cold Calling is the opposite.  You do not know these people and don’t even know if they are interested in your goods or services.  Since we are not able to “call” anyone any more And calling is not the most effective method with Direct Sales, we are going to call it Cold marketing.

I am going to give you some tips and encouragement along the way to help you will learning how to cold market. Help you select the right people to cold market to and be most effective.

Sounds scary but a little exciting??  It can be exciting!  It is a challenge to go out of your comfort zone and talk to strangers.  We were taught to not talk to strangers and this “stranger” right here is telling us to do that. YIKES!

I know!  I Know! People tell me I’m nuts a lot! LOL!

Stay tuned for a few mini lessons and you will learn to become comfortable enough to embrace a few strangers!  LOL (not literally!)


Direct SalesTalk 

2 thoughts on “Warm and Cold Marketing

  1. After the warm market has dried up you’re in the NFL – No Friends/Family Left – then it’s time to move onto the Chilly market!

  2. Thanks for this topic! This is where I have the most trouble. I’m afraid to tread in cold calling. I look forward to learning more about it.

Leave a Comment