I was really surprised this week when talking to a small business owner that I am working with. She made a comment that she doesn’t leave business cards when she makes calls because she knows that they will more than likely throw them out.
Now I was kinda speachless at this, but not knowing her very well, I just made a mental note to write about it and get your opinions.
Personally my first response would then to make sure that they had Plenty of cards on hand so if they did accidently throw it out, I knew they would have more. Sort of like the scene in Harry Potter when the owls kept delivering the mail by the thousands to make sure that Harry recieved his letter inviting him to Hogwarts. *grin* Of course not literally.
Then I got to thinking just how much potential business she was really missing? What if the customer did want a quote after she left? Who would he call? What about referrals? Who would he tell his friends or associates to call?
I don’t know about you, but I really think that a business card is the cheapest yet most effective type of advertising you can do. Now I am in business for myself so you can bet your booties that I will be passing my cards out like water. And when I blow her sales out of the water, I can just grin and keep it all to myself!