Some of you have misunderstood my point from my prior post. I am not telling you to go and cold call (unless you want to) but I am telling you to look at HOW you talk to people, especially when you are talking to someone you don’t know about your business. Selling a product or service is all about Need. Handing someone a catalog is not selling. But talking to them about specific needs and then getting a phone number so you can follow up is a possible sale.
That’s all. Not rocket science but intimatidating to many.