The power of IF

The word IF is a powerful word, especially in business.

If you were to join my team…
If we can work together….
If you purchased my product, you could expect…
If we went ahead with the joint venture….
If we became partners…
If I promoted you….

The word IF can leave all of the sales pressure off of you as a sales person and place the decision on the customer, associate, partner, recruit.

People tell me they do not like to be sold to, so how about IF I allow them to sell themselves, so to speak. I know that I am still leading them down the path of a close, but they may not know it. What if it is a better sales close if they decide for themselves?

People tell me they don’t like to sell stuff. Well what if I told you you wouldn’t be selling to people if you allowed them to make the decision. Just give them the facts and allow the IF to make the close.

People want to feel impowered in the decision making of any sale or decision. If you are talking to someone that may want to join your team, or better yet, someone that You want to join your team, why not use the IF conversation.

If you joined you can expect…
If you joined, we would…
If you joined, you could make….

They are going to be more open to your words and offer because IF means it doesn’t have to happen and you are not shoving something down their throat.

Think about it.

1 thought on “The power of IF

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