Get That Contact Info by Using Craft Shows Part 3
One of the greatest benefits to setting up at craft shows is that you are exposed to all those potential customers within your target market. What an awesome opportunity to reach out and expand you customer base!
A lot of Direct Sellers use contact cards to capture the information of those that are potentially interested in the business or the products, fundraisers or hosting a party. But how are you going to get the potential client to fill out that card?
One of the easiest methods is to have a drawing for a prize that you donate. You are asking them in a non threatening manner to sign up to win that prize. You are, in turn, able to talk to that person about the products and more while they are filling out the card.
Another method of getting people to stop at your booth is to have something to hand out. A flyer, a mini catalog, a business card with a sample attached. As they accept the item you are giving out, you can ask about filling out a card to enter the drawing. You can also use a simple sign up sheet for future mailings or if they want to be on your sale notification list or to receive a catalog. Talk to the people walking by and do not forget about the other vendors!
Whatever method of obtaining their information is used, you want to make sure that you are using it. Don’t let those hard earned leads go to waste! You worked hard to get them now you must follow up within one week of the show. Send a postcard or email, depending on their preference marked, thanking them for coming to the show; that is was great meeting them. You want to offer a discount on their next purchase.
Follow up with everyone you have contact information for. And don’t just contact them one time. Every time you have a sale or a mailer going out, include these people. This is your warm list. They have been interested in your products, so include them as potential new customers. It is important to keep your name and business in the fore front. This leads to long term customer service and potentially great customers and That is what we work so hard for.
Copyright Chris Carroll All Rights Reserved
Chris Carroll is a sales professional that has made direct sales her business of choice and enjoys sharing with others. You can get more great tips on managing and increasing your business at her site DirectSalesTalk.