Ideas on How to Kick Start Your New Direct Sales Business
So, you are planning on starting your own home based business and you have chosen the right one for you! That is wonderful. Whether it is a franchise, a party plan or your own creation, you are going to need some cheap advertising methods to help you kick start your business! Listed below are some tried and true methods that you can try inexpensively!
1. The most important method will be Business Cards!! Always have them on had. You never know when you need one. Use them to write notes to people. Buy magnetic backings at Wal-mart and make them into magnets that are placed on your customer’s refrigerator. They may misplace a business card, but the weight of a magnet will reduce to loss of one of these business cards! Plus they usually end up on the fridge!
2. Pins, buttons, t-shirts, anything wearable! Outfit your family as well! You can get printable iron on decals at Wal-mart or any office supply store to make your own if your company does not provide an official contact for printing.
3. Design your own logo if your company doesn’t already have on and get car decals or magnetic signs for the car. Go to your local print shop for magnetic signs. They start at about $40 for 2 with a basic design.
4. Get a shopping bag or tote bag with see through pockets so you can carry around your catalogs or business goods and people can see the products. Make it bright and colorful.
5. Flyers! Easy to make on your computer. Use colorful paper and mail them to everyone you know. You can also make an introduction letter and include them in any book that you pass out. People want to get to know the person that they will be doing business with. It is important that they realize that this is your BUSINESS and you will be around for a long while.
6. Another use for flyers is a tear off sheet that you can post on the free boards at the grocery store, laundry mat and any other local establishment. This is especially good if you are doing local businesses like house cleaning, auto detailing, selling cosmetics, yard care etc.
7. Hospitals give out mommy packs to all new moms. Call your local hospital and see if they are accepting new business and the requirements. Include a discount as a new mom bonus with your free gift or flyer.
8. If your business is one that does fundraising, get your networking skills going with everyone that you know. Think about PTA’s, church groups, day cares, civic organizations, cheerleading, football, baseball, soccer teams. How about High School band, choir, Booster Clubs. So many clubs have to do fundraising for money now. This is big business!
9. Pass out personalized pens, pencils, note pads, calendars for cheap advertising.
10. Craft fairs, street fairs, Home and Garden shows and any type of thing like that. Relatively inexpensive and a great way to get known in your community. Again, business cards and cheap giveaways like bookmarks, pens or pencils will be key here. Use your Business card, punch 2 holes in it with a hole punch and thread through a sucker to give out at the parades that are associated with some street fairs.
11. Team up with friends that do direct sales or have their own business and do an Expo of your goods. Hold it at someone’s home or if you get a lot or people participating, rent a room at a restaurant or hotel. Share business cards with these ladies. They see and meet a lot of people that may be looking for your type of business. Do the same for them.
12. Press releases! These are relatively easy to do. But, you must follow up with the paper and actually talk to someone. Don’t just fax it over and hope it gets printed. Remember, Relationships are key!
13. Donate products to raffles. Make sure your business info in included in the basket or on the prize. It is a tax write off!
14. Get personalized note cards with the name of your business on them and always send thank you notes to you customers and hostesses. Offer a discount on their next purchase for a referral to a friend that orders.
These are but a few of the many things that you can do to gear up your business. There are so many more. I hope that these spark your creativity and get your mind juices following!
Copyright Chris Carroll All Rights Reserved
Chris Carroll is a sales professional that has made direct sales her business of choice and enjoys sharing with others. You can sign up for tips on managing and increasing your business at her site DirectSalesTalk. You can also find her at her business site ShopOnYourSeat If you would like to use this article for your newsletters or website, all links must be live and clickable.