Don’t be Shackled by the Rules
Does your company have tons of rules about advertising? How about websites? Do the rules make you feel like you are being restricted by the company? Well maybe you are not!
Let’s look at this from another point of view. Most Direct Sales businesses are geared to grow through personal contact. You talk to people. Share your goods and services and business opportunities. Direct Sales is based on personal contact. Ok, so what if you can’t have a website! Does that mean you are stopped from using message boards and forums to grow your business? Not really. So you can’t use print advertising or the name of the company in print. Does that mean you cannot make a generic ad for your business? Not really. No recruiting ads online? Big Deal!! You can recruit the heck out of your hostess and customers.
What I am trying to say is that since the concept of door to door sales and Direct Sales as a whole was conceived, it has been about Personal relationships and not about how good your ad was or how many ads you blasted out in the world. You mainly grow your business by talking to people, finding their likes and filling that need. Period!
Sure there is going to be some people that have mainly done online sales and that is great. But in our world of Direct Sales, the more you do offline, the greater your sales will be. Offline contact will feed Online sales as well, so they do go hand in hand. But, by focusing on personal contact and one on one relationships, you will be successful.
Read your contract again and then read between the lines. It tells you all of the things you cannot do. But look for the things you can do. Focus on those and do them well! You will be a success and will not have to be frustrated any more.
Copyright Chris Carroll All Rights Reserved
Chris Carroll is a sales professional that has made direct sales her business of choice and enjoys sharing with others. You can sign up for tips on managing and increasing your business at her site DirectSalesTalk. You can also find her at her business site ShopOnYourSeat If you would like to use this article for your newsletters or website, all links must be live and clickable.