I have seen many, many direct seller’s use drawings at their shows to get the contact info on people that may be interested in their product or want to book a show. I have, in fact, used this tactic myself a few times. But over the years I have come to realize that I am throwing my money away.
So many people are taught this marketing ploy, but let’s face facts. How many things have you signed up for with no intention of ever buying anything? How many times have you signed up for something just to win a prize?
Well the same thing goes for the drawing usage at a show. Are you really capturing the info of a potential customer or are you literally giving away your product to someone whom you will never hear from again? Chances are it is the latter.
While I agree that asking for someone’s contact info is a great idea at these venues, but using a ploy for free product is not the way to get the potential, new client. What is wrong with talking to those that come into your booth because they like what they see? Why not simply ask them to fill out a sheet if they are truly interested in your product line. Why throw away hard earned profit on giving product to someone you most likely will never see or sell to again?
Yes, you may get fewer leads overall, but the ones you are getting by conversing with them will be quality leads who are honestly interested in what you sell and want more information from time to time. Not someone looking for free goods.
Next time you set up at a public show, tweak your info sheet and get good, solid leads from customers. We are in business to make a profit and to grow our business, not give it away.
Copyright Chris Carroll All Rights Reserved
Chris Carroll is a sales professional that has made direct sales her business of choice and enjoys sharing with others. You can sign up for tips on managing and increasing your business at her site DirectSalesTalk. You can also find her at her business site ShopOnYourSeat If you would like to use this article for your newsletters or website, all links must be live and clickable.