It can be overwhelming the first days of a new Direct Sales business. There is training to complete, product information to learn, business tools to order and create and most of all, notifications of your new business to be sent out. We always want to let our friends and family know about our new business in hopes that we can use them for bookings for those important starter parties.
Another thing to remember is that even if we are super busy getting the business off the ground with our friends and family, we also need to notify those around us, such as neighbors, acquaintances, people we know in the community and local businesses.
One way to do that is through a letter of introduction. This is a simple letter that tells the reader who you are, how long you have been in the community, a little about you and your business and a call to action. A call to action can be to call you for a book or to visit your website. It can be to place an order and get a gift or anything that you want to reader to do.
One important thing that I have found that works is to make sure that the reader understands that you are local and that you live and work in the neighborhood. Furthermore, make sure they know that this is your business and that you will be there when they need you. An important thing to remember and for you to embrace is that your business may be a work at home Direct Sales business, but it is the same thing as a brick and mortar business. The only difference will be the fact that you don’t pay rent on a building and your level of professionalism. And that level of professionalism is going to be up to you to determine.
The best way I have found to use this letter is by incorporating it in with a mini mailer or catalog drop. This way the recipient can see your product and it adds more branding power to you and your business. You want them to remember you and associate your name to your business. The more you can do that, the better and faster your business can grow.
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