The Importance of Branding in a Direct Sales Business

Joining a direct sales company is a fabulous way to start a business for a small amount of cash outlay. One problem that needs to be addressed when you start your business is that there may be a lot of other representatives in your area or online where you hang out that is selling the same type of item. Your challenge is to become known for your product and who you are. We call it branding.

I know that if I ask you what the logo for Coca-Cola or Pepsi is, you could tell me pretty quickly what it looks like. This is their brand. It is also very important for a direct seller to be branded as well. Since the company that you are working with has the rights of the brand for the company its self, we as independent consultants need to come up with a brand that we can market to others. Now that really is not as hard as it sounds, so don’t panic!

One of the best brands that we can market is ourselves. You are an individual and own your own direct sales business that sells your particular product line. You want to be effective in getting your message across that you are an individual business, not just a consultant. One of the best ways to do that is to market you. How can we do that? Well one of the first ways is to purchase a URL that represents you. If your name is available, then by all means get that. You will be able to use it the rest of your life. If you want to create a special URL for your business, you can do that as well. Make it something that you can brand for example, Kelly’s Kandles, BeautySpot or something like that. Try and make it memorable as you will use that in your marketing.

So now you have your URL, start marketing yourself as your URL name. If your company has representative websites, redirect your site to the new URL. Your main goal and purpose is to set you apart from the rest of the consultants out there. You become the brand and people will remember you. So instead of being yet another representative out of thousands, you have become the individual business owner. Now that is branding and a smart way to market your business.

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