Copyright Chris Carroll and DirectSalesTalk. If you see this on any other site without my byline, please let me know.
Becoming unique in an online community requires a lot of work. It is not easy to start a direct sales company and work it online and offline at the same time. Many direct sales people actually choose where they are going to focus their business and a majority of them choose offline sales and marketing. When asked, most reply they don’t know how to find customers online.
It is a tough market online. I am not going to sugar coat it for you. Its true. You have competitors and because of that, you have to find a niche; a place that you carve out for yourself. Blogging and using articles can be a great marketing tool for you and your business to help you carve out that niche.
Many people are afraid of blogging, but honestly it is just an expression of you. Who you are and what you love or don’t love. Using it for marketing your business is as simple as starting to write about your business. Teach your readers about your products. Teach others about your business. Share information that you have gathered and learned and you are on you way!
When you run out of topics to write about (and that does happen sometimes), many turn to PLR articles. These are articles written by a ghostwriter, priced inexpensively so they can be sold many times over. The great thing about that is you can then take that article and rewrite it to your style and flavor and publish it as your own. It is a great way to get your brain flowing on topics again.
Marketing your direct sales business online doesn’t have to be rocket science. Start with a blog and some ideas. You can then start sharing with others and soon your blog will be seen by many and your business will soon be growing too.
copyright Chris Carroll 2011