Since I have been in direct sales for many, many years, I know a lot of women that are involved in the business. Some of them have grasped the concept of social media and use it in their business while others staunchly refuse to use it. Their main concerns is privacy and the fact that they feel they have “no extra time for that nonsense”. So that got me wondering about social media and the impact that it is having on business today and the direct sales industry as a whole. Which brings me to the question:
Is Social Media Really Required for a Home Party Plan Business?
As someone who has been on the internet for 13+ years, adding social media into my business was a natural progression. As social sites became mainstream, I found myself joining in and with that sharing business tips and information for others in the direct sales and party plan arenas. But what about those that are new to the internet and only use it for emailing and placing orders. Are they missing out on business because they choose not to have their business ties to a social media platform?
Honestly, I can see both sides. There are millions of people in a direct sales business and millions more joining at any given time. Some have found information through social media sharing such as Facebook. Others have grown their businesses into great money makers without the use of social media.
So what is right and what is wrong?
I think it is a personal choice. If you are satisfied with how your business is growing and providing for you, then you must be doing something right. If you are seeing less and less customers and are having a harder time booking parties and selling product or even a hard time adding consultants to your team, you are missing something!
Here are the facts. The internet is changing. Whether that be for the good or not so good, you need to be in touch with where your customers are going and where to find recruits. If that is the internet and on social media sites, then you better be there too.
Start with one. I recommend Facebook because your friends and family are there. Learn it and share your business info every so often. Let them know what you do and who you are. When you are comfortable in that arena, move on to Pinterest. Do the same. Learn it and get comfortable with it. Slowly add sites, if you feel you need more. There are plenty to choose from and lets fact it, we would all use more business!