Direct sales has many, many plus’s that make it a desirable business to choose versus a traditionally built small business. Just in systems alone, the savings is huge by choosing a direct sales business. Millions of people choose direct sales as their business of choice and experience a satisfying one. The one thing that I get asked a lot here is about how to be unique in your direct sales business – to separate yourself from the pack. Lets look at a some options that may help your business.
If you are seeing your business as one in a million, then why not make it truly one in a million?
There are so many different ways to make your business unique from all of the other consultants that may be in your area. One of the first things I tell people is to stop trying to be like all of the rest. Each person runs their business they way it works for you. What works for me may not work for you.
Another way to set yourself apart is to see what other consultants are doing right and not so right and work your business around that. I had a lot of competition in my neighborhood for one of my businesses but as I found new customers, I kept hearing one underlying issue. Some of the other consultants were sporadic on orders; others were slow on delivery and were not consistent at all. So my focus of my business became to be better at customer service and lock in those unhappy customers of the previous consultants. I made sure my orders went in and were delivered at a specific time. My re-order rate was large and my customer base continued to grow by doing better where others lacked.
Focus on the parts of your business you love and become an expert. If your business offers many different ways to sell product, or there is a certain line that you love to sell, then focus on the positives and really make that a major part of your business. I know several ladies with large businesses that love to fund raise and they built the main portion of their business on fundraisers. Their fundraising customers became regular customers and consultants and each year their business just grew from that one stream of sales. Of course, they continued to offer the traditional methods as well, but they say what you focus on is what you will attain.
Finally, just be you. If you know your business well and you are getting out from behind the computer, talking one on one with people, your business cannot help but be unique. You are unique and not like any other the others out there. Keep passing out catalogs, talking with people online and offline – yes, both! – and booking shows.
It will happen! You have to keep the faith and work for it.