Why Branding is Critical for a Direct Sales Business

When it comes to starting a direct sales business, there are so many things that need to be addressed as you begin your journey with your new business. One of the most critical things to decide, even before you start your business probably, is how you are going to brand yourself.

Why is branding critical for direct sales?

What is a brand and why does it mean so much to my business??

A brand can be a logo, a name or style – and in many cases all of these, that people identify with you and your personal business. For instance, you may be selling Avon but you are not Avon itself. You are a representative of Avon.

Developing a brand for your personal business is critical for separating yourself from the other consultants and naming your own name in a direct sales business. As you work your way through your website development, your social media accounts, and personal one on one sales, using your own brand will help your customers identify with you.

For many, using their name is great. This would go across the website development and all social media actions. For others, creating a business name is preferable. For my Jerky Business, I use JerkyOnTheGo and have great team graphics that I use. This helps identify me and my business to others.

Whatever you decide to use, be it your personal name or a business name, make sure that you can use it everywhere. From signing up for your business url’s to social media pages and even local business, branding yourself from the beginning is a great idea and will really help with your marketing efforts.

But even if you are a seasoned rep, you can always add some branding to your site and social media now for great results. Give it a try!

image by KROMKRATHOG freedigitalphotos

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