5 Ways to Increase Your Sales from Existing Customers

Every business is looking for more sales. Regardless if you’re selling make up, candles, home decor, or wine, sales lifeblood of our business. Looking for new ways to improve our sales is something we all need to do every day.

If you take a look at how much it costs you to actually get a new customer you would be amazed. Between the marketing efforts, the time it costs you, travel time, parties, gifts, catalogs mailers flyers etc., it’s scary to think how much it really is per paying customer.

So, with that said, the best way to really increase your sales is through existing customers. If you think about it, they’re already a fan of yours, interested in your products, and are willing to support you and your business. It should be easy to get them on board with additional sales.

Here are some tips about how to increase your sales from existing customers.

5 Ways to Increase Your Sales from Existing Customers

How to Increase Your Sales from Existing Customers

1. Definitely start a mailing list

Every party you attend, every networking event, every sales or outside show you do, ask for people’s emails in some manner. Get a professional mail service, like MailChimp, where you can have up to 2000 people on your list for free. That way you are in compliance with email sales and marketing and your customer can unsub at anytime.

2. Use that list to be in contact with your customers on a regular basis

Whether it’s twice a month or monthly, be consistent and share tips, information, sales information, new product promo’s, etc. If you remember, out of sight, out of mind, and you’ll understand why email marketing can work for additional sales.

3. Offer current customer only sales or promotions

Offer them something special to reward them for being your customer. I used to use a punchcard and reward my customers for purchases made with a 20% discount off of an order once they reached X dollars or x purchases. It is easy and the customer can see their progression.

4. Reward them for referring business to you

If you offer exceptional business your customers will talk to others about what you do. Make sure to reward them in some manner for that trust. Whether it’s products, discounts, or whatever you want to do, let them know they are appreciated.

5. Share the love by helping to promote your customers businesses too

Get to know your customer! If they’re in a small business or you can help increase their business somehow, return the favor. If you do something for them, they may do something for you. And vice versa. Always be graceful and offer referrals when you can.

These five methods are solid tools that you can use to help increase your business through those you already serve. Always remember the cost of getting a new customer so that you realize how valuable your current customers are today. Make sure to treat them well and they will treat you well.

How The Numbers Game Can Help Your Direct Sales Business

I often hear from people how frustrated they get when they talk to people about their direct sales business and continually hear a no. But the reality is sales of any sort is that it truly is a numbers game.

Growing a business takes a lot of work and it’s definitely not something that you can do overnight. It is a consistent growth effort that takes a lot of time and also intense attention some days. But the good news is that the time and effort will equal money and growth in the long run.

That’s why it’s important to reach out and speak to as many people as often as you can. Here are some facts about the numbers game in a direct sales or multilevel marketing company.

How The Numbers Game Can Help Your Direct Sales Business

How the Numbers Game Can Help Your Direct Sales Business

Product Sales:

People have to get to know who you are as a person before they’re going to purchase anything from you. If you’ve been in sales at all before you may of heard the thought that people buy from people they know. That’s because making a sale is a personal experience.

People have to like you trust you, value you, before they’re going to give you money. So with that, the more people you speak to get to know, network with, interact with, the higher your chances are that you’re going to make a sale.

Party Bookings

What about if you’re trying to book a party? Friends buy from friends, as mentioned above. The customer is still going to want to know who you are, maybe even get a recommendation from someone, before they book with you.

Sometimes it’s luck, if you have met someone in a store or something, but for the most part, you will know your hostess from somewhere. So, the more people you talk to, the more people you interact with, again, the higher your success rate which means more bookings on your calendar.


The same thought process goes for recruiting. When you’re going to be a leader, teach others and share your knowledge, it’s going to take a lot of interaction with people you know before they may choose you as their leader. People want to know how you are as a leader and how you can support them. So that is why it may take several conversations before you actually sign someone up.

Another important factor in the numbers game for the recruiting side is that you need to be recruiting and talking to people all the time to keep your team growing since people drop off here in there. You want to always be filling the pipeline with leads and conversations.

Talk to People Daily for the Best Success Rate

I think sometimes people expect to kick out big numbers when they first start a direct sales business. But the truth of the matter is that you need to be focused on reaching out and meeting with people on a daily basis.

Add some networking time to your calendar so that you were always focused on growing your business and your team. Once you do that, you will see a growth occurring in your business.

How to Use Craft Shows to Promote Your Business

One of the best things about owning your own business is the freedom to market and promote it however you choose. Whether you are in a business where you hand craft your own products or you rep for someone else, such as a direct sales business or something similar, finding the right place to market your product is critical to the success of your business.

Depending on your market area, using craft shows and similar marketing opportunities might be just what you need. A craft show gives you the unique opportunity to put yourself directly in face to face contact with potential customers and clients. You’re able to speak one-on-one with them find out their wants and needs so that you’re better able to market to those desires.

How to Use Craft Shows to Promote Your Business

How to Use Craft Shows to Promote Your Business

Most people go into a craft show with the idea that they are going to sell all of their merchandise. Granted that may be their goal for that show. But if you look at and focus just on the sales, I think you’re missing a big area of promotion that you could be tapping into.

There are many people that just simply walk by your booth if they are not interested in the product that you happen to have. By not stopping and talking with them you have missed a marketing opportunity for promoting your business.

So how do you engage them?

Ask questions to find out what people are looking for what are they interested in. Offer your business card with a discount attached. Tell them about other shows you may be participating in. If they’re interested in purchasing but don’t maybe don’t have the funds, see if they want to be added to your email marketing list for future shows, sales, discounts etc.

Don’t miss a golden opportunity to speak one-on-one to people walking by your booth. If you truly want to reach your target market and grow your business, you have to get out into the public and using a craft show is a wonderful way to do that.

Make sure that that shows you to participate in are related to your type of business and not just random show that happens to be around for the best results.