Content Marketing and Your Direct Sales Business

If you have been around visiting business blog or follow business people on Twitter, chances are you have heard about content marketing lately. It has become the new buzz word but it is an important one for your direct sales business. It is especially important if you plan on blogging and promoting your business on the internet.

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Here are some facts about content marketing.

Content marketing is much more than article writing. According to the Content Marketing Institute, its definition is:

… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

It is a form of writing that directly speaks to your reader by creating content that will change or enhance your reader’s knowledge and encourage them to eventually make a purchase.

What is Content Marketing specifically NOT –
Is is not a sale pitch in the form of an article. It is not the constant barrage of “buy from me”.

Content Marketing is a smart form of sharing your information with your reader that offers them valuable information on a consistent basis so that they can decide when, if, and how often to convert a sale. By not slamming them on the head with sales pitches, you are going to be much more effective in your delivery of product information and other information that they will want to know. Plus using your content through your social media channels, you will offer those followers intelligent content that they want to read and that they are interested in too.

This is why blogging is so important for your direct sales business! Without a blog, you do not have a format in which to communicate to your online customers and potential customers the intelligent content you want them to read. To convert a sale on the internet without content, that means you are relying solely on linking and ads. While in some formats that will work, for long term success you need a more visible action that is proven to work by millions of small businesses and their satisfied customers.

Case in point… this entire blog is an example of content marketing. Think about that and decide if it works for your business.

Need help? Ask me about my writing services

How Article Marketing Can Help Your Business

We have talked before about Article Marketing and how it is a great tool to use when it comes to adding traffic to your site. If you are not familiar with what it is, Article Marketing is simply writing articles and submitting them to article reprint directories on the web. If you have not tried it for your direct sales business, now is a great time to look into it.

As you know, having fresh content on your website and blog is so important when it comes to getting search engine traffic. Many website owners and bloggers visit article reprint directories on a daily basis, in search of articles to use on their sites. When you submit an article to a directory, you are allowing other website owners and bloggers permission to add your article to their site – for free. The site that uses your article will include an “about the author” box at the end of the article. That is the important information all about you, so include a bit of information about the product or service you offer and include links to your site.

When the website owner or blogger puts your article up on the web, all of their readers will see your biography information and the links to your website. Since many website owners search the directories for fresh content, your article could end up on hundreds of websites and quite possibly thousands of people could end up reading it! That is exciting to think about how many people could click on your link bringing you at all important traffic.

It is very easy to find these reprint directories on the web. Just do a search for “free reprint article directories” and many listings will pop up. Some are highly targeted and feature only articles health articles; or only articles about food; and other directories are more general. You can submit your article to more than one directory but I recommend having each one be unique so there is not unnecessary duplicate content out there. There are some software packages that will submit the articles for you if you have a lot to submit on a regular basis.

The topics you can choose to write about are limitless. What is the focus of your website? Be creative and think of why someone would want to visit your website and create an article about it. Someone who sells Tupperware for instance could easily write about food related items or take it a step further and write an article about the fact that the plastic containers are great for organizing toys, bathroom items or even nuts and bolts in the garage.

If you do not like to write, don’t worry. You can hire a ghostwriter that focuses on direct sales and online business to write your article for you. Once you discuss with the ghostwriter what you are looking for, they will write the article and send it back to you. Some ghostwriters may also include submit the article to reprint directories for you.

So, for some additional traffic and strong backlinks to your site look into article marketing and what it can do for your business. You may be pleasantly surprised at the outcome.

Getting to the Next Level in Your Direct Sales Business

There are a lot of direct sales and MLM reps that are selling product and doing great in their business on a weekly and monthly basis. You are growing your customer base and earning a decent amount of money on sales and maybe even some residual on your leadership. Getting that check each month is is great and it really helps pay some bills and maybe even take some vacations here and there. That is such a wonderful feeling!

But if you are someone looking to get to the next level of leadership and really grow your network, listen for a minute to what I have to say.

There are so many tools that you can use to get there. Blogging, Article and Content Marketing for sure. But the key is Recruiting the Right People and having the drive to see it through.

So, Who are the right people? Those that want to learn the system and process and can duplicate it!

Look at the leaders in network marketing and MLM’s today and look at what they have in common. Large teams and downlines. Look at the type of people they are recruiting. They give you the information and say duplicate it. Maybe they give you a script and say duplicate it.

If you can duplicate the information and start bringing in those that are able to duplicate the information, guess what? Your numbers will be growing substantially. The rest will come right along with it. Sales certainly. The articles and content marketing for your website and blogs will become a tool for the info they need for conversion.

Think about it and let me know how I can help you start moving towards the next level.