How to Advertise Your Business Opportunity at a Home Party

direct sales team
Having a business in the direct sales community means that you are in charge of everything you need to manage, run and market your business. Most people can run and do a decent job managing a business. That takes making calls, placing orders, doing paperwork, handling parties and so on. But when it comes to marketing and advertising the business opportunity, that is where many people come to a screeching halt. I have seen reps literally start spewing everything there is know know about the business when speaking to a potential customer or rep. There is no bigger turnoff than that. Learning how to blend your marketing message into your your parties is something that you can do with some practice.

At a home party, many reps concentrate on product sales and party bookings. By not adding something about joining the business during your party is a missed opportunity for growing your team. That is a loss of income on your part. Growing your team is an excellent way to add more excitement and money into your business. IS that not why you are in business to begin with?

Check out these Tips on How to Market and Advertise Your Business Opportunity at a Home Party

* Include a business opportunity message in your introduction at the party. During your party, let the guests get to know you by telling a story about who you are, why you joined your company and how the company is benefiting you financially. Make it personal and share how you are using the income.

* Throughout the party, drop subtle recruiting messages about every 20 minutes or so. You should be able to do this by mentioning some of the consultant business perks briefly throughout the party presentation. That can be things like sharing what comes in the party kit(s), talking about kit specials, etc.

* Tuck a business flyer or brochure into the party folder each guest receives or into their catalog along with the order form. Often the guest will take it home, read it in private and let the information sink in. They might not be interested right now, but they will have your information for future reference.

* After your presentation there is the ability to add one more drop of your recruiting message and that is with a one-on-one sales pitch when the guest is placing their order with you. Here is a great example of a message you can use –

Sally, I know I have given out a lot of information tonight about my company’s wonderful money-making business opportunity and I just wanted to see if you had any questions now about that information that I can answer for you tonight. If not, please feel free to contact me in the future should you need any additional information or have any questions. Also if your know of anyone that may be interested in my business, here is my business card.

Part of our job, besides selling products and booking parties during the home party setting, is to recruit new members to add to the team. Standing in front of guests that are genuinely interested in your products plus having their undivided attentions is the perfect time to drop several recruiting messages. It is well received by the party guests and hostess.

As you practice the art of how to advertise your business opportunity at all of your home parties, it will become quickly part of your party routine. You will see the payoff by having your recruiting numbers dramatically increase over time.

Have You Given Up on Your Direct Sales Business?

Remember back when you first started your new direct sales business? All of the excitement and how pumped up you were? It was thrilling! Then the honeymoon phase wore off and you settled into working your business. You did some parties and started gaining customers. You were making money! Just what you wanted and you were so happy.

Then one day you realize that your bookings are getting tougher to find. Perhaps your sales are flattening out and your income is suffering. It can be so frustrating and really affect your feeling about your business. Self doubt starts to pop up in your head. Things start to irritate you about the business and soon you are looking around a different businesses thinking that it is the product or service you are offering.

The truth is you have given up on your direct sales business. You have given up on yourself.

Here is some reality about direct sales. No business is going to be perfect. You have to accept that fact. By changing from one business to another, you are not going to improve your business. It is not exactly the business that is the issue. It is the fact that you have to believe in you. How can you change that? How can you improve your business now?

* Embrace your business and be proud of it always
* Go to as many trainings as you can and get re-energized about your business
* Share your enthusiasm with everyone
* Look at how you work your business. Maybe changing a few things about how your run your business will open your eyes to more energizing methods.

Don’t give up on your dream because things may have gotten a bit stale. Take the time to look at what you want to do with your business, where you want it to take you and embrace your business. It can do the things you want it to do, you just need to believe in you!

Tips to Create Your Business Brand

Regardless of what type of business you are in creating a business brand is an important part of being a success. With a brand, you are creating the image that your customers will think of when they think of your business. Your brand is an integral part of your business identity and it tells the world who you are and what you do. It can be scary and tough to find the perfect brand, but here some tips to help you create your brand.

Start with asking some hard questions:

* Who are you?
* How is your product or service different?
* How does this product or service help others?
* Who cares about this product or service?

The answers to these questions can tell you a lot about how you feel about your business and can help you communicate your thoughts and feelings to the world. This exercise can also help you narrow down your ideas and help you determine which ones make the most sense.

The next step is to write out your mission statement for your business. Your mission statement is a written description of your business and what you plan to do. For instance, if you are an event planner, you may have a mission statement such as, “Our mission is to help people plan fun, creative, cost-effective events”.

Once you have your mission statement, branch out from there with ideas that tie into your statement. Using the above example, it is obvious that you want to be known for planning very festive, creative events that are also affordable.

Next, you can work on how to incorporate that statement into your logo and slogan. Some possible slogans could be, “Planning fun and creative events on a budget”, or, “Fun and creative events that don’t break the bank.” When it comes to your logo, you may want to have something in bright colors or a whimsical design to communicate the fact that your business is about having fun and being creative.

Using your mission statement and your logo ideas, these become a part of your new brand. Your next step will be to start establishing yourself as an expert in your field. Using the above example, you could start writing how-to articles and special reports, and even start giving speeches or teaching seminars that provide information on planning events that are fun, creative, and cost-effective.

Now this process is not something that is going to work overnight, obviously, but if you stick to your marketing of your brand and gradually widening your presence, you will start to notice that others will see you as their go-to person when they are in need of your service or product. This, in turn, will bring in new business and those critical repeat customers.