Tips for Using a Blog in Your Direct Sales Business

Blog Button - ID-100142095 http://www.freedigitalphotos.net/images/Internet_g170-Blog_Button_For_Blogger_Or_Blogging_Web_Sites_p142095.html
I know that a lot of direct sellers do not bother with a blog or website in their business. I think a lot of them believe that because their local business is doing fine, there is no reason to pay attention to the online portion of their business. Unless the company gives you a website long with the consultant set up, I often wonder how many people add a separate site for their business. I think the percentage is quite low and that is a mistake.

There are many reasons for adding a separate website/blog to your direct sales business. Here are some of my tips for using a blog or website in your direct sales business.

1) You can capture new customers emails and add them to your email list. If you ever decided to change companies, you lose your email list that has been added through your consultant site. By using a website geared for your business, you can route all shopping through your personal website/blog site, including email sign ups. That is very valuable.

2) Add content to your site with blogging tips and tricks about your product line. This is a value added service that can bring in additional new customers and a place to direct current customers and even team mates for ideas and tips.

3) Promotional information can be shared. New hostesses promo’s, kit information, new product launches can all be added to your site with a blog post announcement. Email blasts send the reader to your site for the information.

4) Reach new customers and team mates with a strong online presence. Customers and direct sales consultants want to know that the person that they are working with a professional and know their business. Having a well thought out and strong online presence, you will attract the customers and team members you are looking to add to your business.

5) Use the site for training purposes. If you choose to have a wordpress site, you can actually have separate sections just for your team training articles. This can be a category, page or even private area of your site. Keep everything under one roof for easy access and workability.

I am sure there are more great reasons, but these 5 come to mind directly. Expanding your customer base and team by using a blog for your website is a strong reason to add one to your direct sales business. Need help? I can help with blog installs, management and writing too. Ask me for help with your business blog.

image courtesy of freedigitalphotos.net

Cool Resource for Blogging: Image Monthly

Cool Resource for Blogging: Image Monthly http://directsalestalk.com/2014/03/07/image-monthly/
When it comes to blogging, I consider myself above average. I have been writing blogs since 2004 – way before it was an “IN” thing to do. Many of my blogs are very old, just like this one. It has posts and information on it from like 2005 or 2006. Through all of that time, I have seen blogging change a lot. Blogs are now websites and websites are blogs and they are still a very useful part of your business.

One of the biggest changes has been occurring over time has been the use of images. While images have been used for years, it is only the past few years they have become almost required for a post anymore. Let’s face it. People love pictures and graphics. It is an easy way to get your message across quickly and support your message too. Plus images are great for pinning and sharing on social media channels!

I have realized over the years that I am not a very good image creator. I am getting better but unless I get something at from a trusted resource, I am afraid to use it. I do not want to step on anyone’s copyright toes so to speak. One of the coolest things I found was a subscription to Image Monthly!

The Image Monthly subscription service is just $9.97/Monthly and it is full of actionable web image advice plus 25 Exclusive Royalty Free Stock Photos, 10 Conversation Starting Quotes & 10 Giant Background Textures every month. I have been using it for about 2 months now and I am thrilled with the neat backgrounds and general stock photos that I can use to create meme’s and stuff for myself! This image is one I did. HAHA It was fun.

If you are serious about blogging or even social media and always have to worry about where to find images you can use without a worry, check out Image Monthly. Hey, it is working for me and it is fun. It might work for you too.

Oh, and yes that is my affiliate link. I might make a buck or two if you choose to subscribe.

Content Marketing and Your Direct Sales Business

If you have been around visiting business blog or follow business people on Twitter, chances are you have heard about content marketing lately. It has become the new buzz word but it is an important one for your direct sales business. It is especially important if you plan on blogging and promoting your business on the internet.

laptop work http://directsalestalk.com
Here are some facts about content marketing.

Content marketing is much more than article writing. According to the Content Marketing Institute, its definition is:

… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

It is a form of writing that directly speaks to your reader by creating content that will change or enhance your reader’s knowledge and encourage them to eventually make a purchase.

What is Content Marketing specifically NOT –
Is is not a sale pitch in the form of an article. It is not the constant barrage of “buy from me”.

Content Marketing is a smart form of sharing your information with your reader that offers them valuable information on a consistent basis so that they can decide when, if, and how often to convert a sale. By not slamming them on the head with sales pitches, you are going to be much more effective in your delivery of product information and other information that they will want to know. Plus using your content through your social media channels, you will offer those followers intelligent content that they want to read and that they are interested in too.

This is why blogging is so important for your direct sales business! Without a blog, you do not have a format in which to communicate to your online customers and potential customers the intelligent content you want them to read. To convert a sale on the internet without content, that means you are relying solely on linking and ads. While in some formats that will work, for long term success you need a more visible action that is proven to work by millions of small businesses and their satisfied customers.

Case in point… this entire blog is an example of content marketing. Think about that and decide if it works for your business.

Need help? Ask me about my writing services