Posted by Chris | Posted on 28-04-2008
Category : Cold Marketing
Tags: selling tips; direct sales
Ok,
Some of you have misunderstood my point from my prior post. I am not telling you to go and cold call (unless you want to) but I am telling you to look at HOW you talk to people, especially when you are talking to someone you don’t know about your business. Selling a product or service is all about Need. Handing someone a catalog is not selling. But talking to them about specific needs and then getting a phone number so you can follow up is a possible sale.
That’s all. Not rocket science but intimatidating to many.
I must be getting sick!
Never in my life have I enjoyed and wanted to work more. I think about who I can talk to. I plan my follow ups and do them religously. I wake up early and happy about working. Its like my mind cannot shut off. I am on hyper drive.
The wierdest part about this is it is ALL by personal (not phone) cold call.
What? Eeeewwww
See what I mean about thinking I am sick? But it is the thrill of the sale that makes it so exciting. It is meeting people with the need for my product. It is finding the solution to their problem. It is like a high when I close a sale and it is feeding me energy.
Direct Sales is exactly that, ladies and gentlemen. Whether you are selling someone a product, service or introducing them to your business as a partner, you are filling a need. Finding the solution to their problem.
To those of you who dread cold calling or talking to “strangers”, allow yourself to embrace and love your business and your neighbor. It is only then that you can feel comfortable talking to others about their needs. You cannot just meet someone and go into a sales pitch, you have to talk to them and learn about them and care about them. You are not selling a product or a recruitment, you are offering the solution.
It is a mindset change, yes. But one that will change your business as well. Think about it and give it a try.
Posted by Chris | Posted on 29-05-2007
Category : Cold Marketing
Starting any cold marketing program will require a bit of planning in the forefront. One of the first things you must identify is who will be your target market. You certianly do not want to waste time contacting those businesses or potential clients that would have no need for your services or products.
You need to sit down and make a list of ways to use your product then who uses your product and why. This will get you working towards the ultimate target.
From this list you are going to figure out what businesses in your community or surrounding communities are going to be targeted for this project.
Next post will be on what tools you will need.
Chris
Direct Sales Talk
Posted by Chris | Posted on 21-05-2007
Category : Cold Marketing
If you are in Direct Sales you most likely know what warm calling is. When you first started your business, your recruiter probably asked you to make a list of the people you were going to contact about your business. This is known as your warm market. People you know and are in contact with somehow or another.
Cold Calling is the opposite. You do not know these people and don’t even know if they are interested in your goods or services. Since we are not able to “call” anyone any more And calling is not the most effective method with Direct Sales, we are going to call it Cold marketing.
I am going to give you some tips and encouragement along the way to help you will learning how to cold market. Help you select the right people to cold market to and be most effective.Â
Sounds scary but a little exciting?? It can be exciting! It is a challenge to go out of your comfort zone and talk to strangers. We were taught to not talk to strangers and this “stranger” right here is telling us to do that. YIKES!Â
I know! I Know! People tell me I’m nuts a lot! LOL!
Stay tuned for a few mini lessons and you will learn to become comfortable enough to embrace a few strangers! LOL (not literally!)
Chris
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