Tips for Blending Social Media and One on One Customer Service in Direct Sales

More and more, faster and faster, our society is becoming dependent on online social sites like Facebook and the like for finding new customers and even recruits. I enjoy social media, but thankfully I am not addicted to it. While it is a viable method for finding customers, I cannot help to think about how many people I know personally that are not online. I also cannot help but think of how many potential customers many direct sales consultants are missing if most of their service and recruiting is done online. To me, nothing beats one on one customer service in a direct sales business.

With that said, finding a nice blend of online and offline customer service can work. Here are some tips for you to think about and use for developing your business.

1) The meaning of direct sales is just that – directly selling to a customer. Face to face still rules. A customer is still the most comfortable when actually meeting you and getting to know you and your business ethics. By selling strictly online, you are closing yourself off to a huge chunk of business.

2) Add offline local activities for your business and share them with your local customers and in your social media postings. Activities like parties, networking events, mom groups, open houses, craft shows, and chamber meetings will all improve your exposure in both areas.

3) Include your web address and social media links on your advertising where it is appropriate. That way your local customers can choose to follow you if they choose.

4) Collect home mailing addresses from all of your customers so that you can continue to stay in contact with them from time to time with hand written notes, custom flyers, tips on product uses and sales promotions.

5) Use email sign up forms and stay in touch with your client via newsletters. You always want to build your list, for local contacts and online. Your money is in the list! Offer a sign up on your website and at every venue you attend locally. Invite customers to join it when you speak to them directly.

I am sure you can think of plenty of other ways to blend your social media with your one on one service in your direct sales business. It only makes good sense to keep the doors open for sales and service in both arenas.

Want to Know Your Customers Wants and Needs? Try an Online Survey

One great way to get your visitors opinions on your website, products, or services is through the use of an online survey. The online survey can be done via email or through the web using a link on your site. Using an online survey brings you many advantages as well as a few disadvantages. Let’s look at some information about surveys to see if it is a good fit for what you need.

The participation rate of online surveys will vary dramatically for each use. The average response rate is said to be around 30%, however, some people report results as low as 2% and some claim their results have been as high as 90%.

One huge plus is that online surveys are both easy to implement and cost effective. You also start receiving the results almost immediately after you set it up. This is a huge plus as you can start implementing any changes your visitors recommend right away. Note that your results can be skewed if someone fills out the survey more than one time which can happen.

To get a good response rate you can add your survey in a pop-up window as your visitor is leaving your website. Another tip is to keep your survey page in a similar format as your web page. This way your visitors will know the survey is from you and not a third party.

Make sure to keep your survey short, as many people will not take the time to answer a long survey. Ask only a few questions on each survey for the best response rate. If your first page looks short, people will be more likely to take the survey.

If you would like to further increase your chances of a high response rate, you can offer an incentive. Keep your incentive simple and easy to follow through with. Setting up a digital product as the incentive will easily allow it to be easily delivered and downloaded by your visitor. Be careful with this one though as people will reply for the free item only and they may or may not be familiar with your site or product.

One other option is to set the survey page up on your website and send the link of the page to your mailing list. This targets those that know about your business and are interested in helping you out as they are already a client or customer, or a potential one.

Using surveys is a great way to reach your clients and get their opinion on that they want and need so that you are able to better serve them. Keep it short, simple and sweet and you will get the information and the response you are looking for.

Getting high on work ~ Part 2


Some of you have misunderstood my point from my prior post. I am not telling you to go and cold call (unless you want to) but I am telling you to look at HOW you talk to people, especially when you are talking to someone you don’t know about your business. Selling a product or service is all about Need. Handing someone a catalog is not selling. But talking to them about specific needs and then getting a phone number so you can follow up is a possible sale.

That’s all. Not rocket science but intimatidating to many.