Warm and Cold Marketing

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Posted by Chris | Posted on 21-05-2007

Category : Cold Marketing, Direct Sales Work at Home Business Tips

Tags: , , ,

If you are in Direct Sales you most likely know what warm calling is.  When you first started your business, your recruiter probably asked you to make a list of the people you were going to contact about your business.  This is known as your warm market. People you know and are in contact with somehow or another.

Cold Calling is the opposite.  You do not know these people and don’t even know if they are interested in your goods or services.  Since we are not able to “call” anyone any more And calling is not the most effective method with Direct Sales, we are going to call it Cold marketing.

I am going to give you some tips and encouragement along the way to help you will learning how to cold market. Help you select the right people to cold market to and be most effective.

Sounds scary but a little exciting??  It can be exciting!  It is a challenge to go out of your comfort zone and talk to strangers.  We were taught to not talk to strangers and this “stranger” right here is telling us to do that. YIKES!

I know!  I Know! People tell me I’m nuts a lot! LOL!

Stay tuned for a few mini lessons and you will learn to become comfortable enough to embrace a few strangers!  LOL (not literally!)

Chris

Direct SalesTalk 

Double your Advertising Dollars

Posted by Chris | Posted on 21-01-2007

Category : Cold Marketing, Direct Sales Work at Home Business Tips

Tags: , ,

Since we are work at home folks, it is imperative that we watch our budget and really get our advertising money working for us. One really good way to do that is to work your business online and offline. How do we do that?

Well, here is one way your ad dollars will work twice as hard. If you are doing your main advertising offline in newspapers and locally through biz cards, flyers and traditional one on one networking, you can send your contacts to your online business for more information, order processing, etc. That way you are advertising offline and feeling the effects of that online at the same time. Your website growth will reflect the work that you are doing offline.

So maximize your ad dollars and work your business offline as well as online. ENJOY!

Chris
Direct Sales Talk

Are You Using Guerrilla Marketing to Your Businesses Advantage?

Posted by Chris | Posted on 28-07-2006

Category : Cold Marketing, Direct Sales Work at Home Business Tips

Tags: , , , ,

Or are the Guerilla’s taking advantage of you?

So what is it about Guerilla Marketing anyway? If you are a small business owner, this is just for you!

So you haven’t incorporated the theories and tools of Guerilla Marketing to your business yet? Well, you could be in luck in that so many of Jay Levinson’s theories have become mainstream marketing theories that you may have used some of them already and not even known it. But if you have not read his books, then you have not started to reach for your businesses potential nor have your reached out towards your target market completely. If you do not have one or two copies of his books, dog eared and thumbed through, you are missing out!

So what makes Jay Conrad Levinson the end all be all? The fact that he has “been there and done that” with many major corporations and small businesses. He knows that small business cannot compete on the same level as the big dogs, so his books rewrite Marketing 101 for us little guys! We are able to throughly market ourselves inexpensively and with focus.

So you hate “Sales and Marketing” your business? Then these books are just for you. And what is great is that he writes many marketing books especially for specific niches in the industry!

Run, not walk, to your nearest bookstore and get your business moving in the right direction.

Chris
Direct Sales Talk.com

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