Why Branding is Critical for a Direct Sales Business

When it comes to starting a direct sales business, there are so many things that need to be addressed as you begin your journey with your new business. One of the most critical things to decide, even before you start your business probably, is how you are going to brand yourself.

Why is branding critical for direct sales?

What is a brand and why does it mean so much to my business??

A brand can be a logo, a name or style – and in many cases all of these, that people identify with you and your personal business. For instance, you may be selling Avon but you are not Avon itself. You are a representative of Avon.

Developing a brand for your personal business is critical for separating yourself from the other consultants and naming your own name in a direct sales business. As you work your way through your website development, your social media accounts, and personal one on one sales, using your own brand will help your customers identify with you.

For many, using their name is great. This would go across the website development and all social media actions. For others, creating a business name is preferable. For my Jerky Business, I use JerkyOnTheGo and have great team graphics that I use. This helps identify me and my business to others.

Whatever you decide to use, be it your personal name or a business name, make sure that you can use it everywhere. From signing up for your business url’s to social media pages and even local business, branding yourself from the beginning is a great idea and will really help with your marketing efforts.

But even if you are a seasoned rep, you can always add some branding to your site and social media now for great results. Give it a try!

image by KROMKRATHOG freedigitalphotos

Is Direct Sales and MLM Business for Men Too?

I am a member of many forums and boards that are direct sales focused. Often the topic comes up that has to do with men in a direct sales business or MLM. Many times the question has to do with finding a male focused business that a husband would want to join. Do you realize how many men are involved with direct sales?

When I was selling Avon, we had many leaders and reps that sold for us. Personally, I had 2 in my downline and worked often with another male rep. They are usually successful and work the business hard. Men in direct sales and MLM business are plentiful and even if you are in a women focused business such as a beauty line, do not hesitate to talk to men about joining your business.

Here are Some Differences with Direct Sales and MLM Business for Men

* Men look at how the business is run – not necessarily on what the product is.
* Men look at compensation plans and return on investment
* Men look for businesses that can relate to anyone they know
* Men sell differently than women and usually do well regardless of who they talk to
* Men have great leadership skills
Is Direct Sales and MLM Business for Men Too? jerkyonthego.com
Having a business that can work for anyone in the family is a plus. That is one of the reasons that my family chose to be with Jerky Direct through our site JerkyOnTheGo.com. The target market is large and yet it is an easy sell of a consumable product. My husband can take it to gun shows, while I can take it to a craft show. My son can sell it at school and I can hold a fundraiser. The opportunities are endless.

Adding men to your direct sales business is a smart idea. There are many families I know in the business that are growing together as a unit. A few in the coffee business, several in the card business, many in the health business, and loads in the jerky business! Some break the business into sections – one works sales and promotions while the other works training and leadership. Whatever works for you and your business is smart!

Are you looking for something a man could join, promote, and sell easily? Check out my business. We would love to have you join us and start making money today!

Sales or Party Swapping With Other Reps: Yea or Nay

direct marketing party swaps
Every direct sales representative wants to increase their sales. That is a given in this market. Sales is the nature of this business overall. And for many years there has been many groups of direct sales reps that have gathers for support and learning on various groups boards or facebook groups. It is a wonderful thing to see so many people help one another.

Also within those groups you will see offers of party swapping and sales swapping between reps. What is your take on these types of activities in groups? Do you have an overall feeling about them? Have you been burned before?

Sales or Party Swapping With Other Reps: Yea or Nay

The groups are wonderful for sharing your information and tips and a place to gather and make friends. However I really do have some issue with swapping parties and sales between reps. Here are some things to consider:

* If you are relying on other reps to support your business, are you really being successful at all?

* If you need help making minimum orders, maybe look at how you are marketing your business.

* If swapping a party for a party is done as a means to get your leader off your back, how are you making money in the long run? Will you get other bookings from it?

* Have you booked a party from another rep to help someone out but she does not come through on her end? How does that make you feel?

* Have you retained another rep as a long term customer or is it a one time sale or product swap?

* Have you continued to buy from another rep you swapped product or parties from?

* Wouldn’t reaching out to others who will help you grow your business and make money be a better choice?

After all, we are in business to make money. Not necessarily for using that product we sell as a means to swap for someone else’s product. If you want another persons product, honor them and yourself by making the purchase. I believe what goes around, comes around.

image from stuart miles and freedigitalphotos