5 Ways to Increase Your Sales from Existing Customers

Every business is looking for more sales. Regardless if you’re selling make up, candles, home decor, or wine, sales lifeblood of our business. Looking for new ways to improve our sales is something we all need to do every day.

If you take a look at how much it costs you to actually get a new customer you would be amazed. Between the marketing efforts, the time it costs you, travel time, parties, gifts, catalogs mailers flyers etc., it’s scary to think how much it really is per paying customer.

So, with that said, the best way to really increase your sales is through existing customers. If you think about it, they’re already a fan of yours, interested in your products, and are willing to support you and your business. It should be easy to get them on board with additional sales.

Here are some tips about how to increase your sales from existing customers.

5 Ways to Increase Your Sales from Existing Customers

How to Increase Your Sales from Existing Customers

1. Definitely start a mailing list

Every party you attend, every networking event, every sales or outside show you do, ask for people’s emails in some manner. Get a professional mail service, like MailChimp, where you can have up to 2000 people on your list for free. That way you are in compliance with email sales and marketing and your customer can unsub at anytime.

2. Use that list to be in contact with your customers on a regular basis

Whether it’s twice a month or monthly, be consistent and share tips, information, sales information, new product promo’s, etc. If you remember, out of sight, out of mind, and you’ll understand why email marketing can work for additional sales.

3. Offer current customer only sales or promotions

Offer them something special to reward them for being your customer. I used to use a punchcard and reward my customers for purchases made with a 20% discount off of an order once they reached X dollars or x purchases. It is easy and the customer can see their progression.

4. Reward them for referring business to you

If you offer exceptional business your customers will talk to others about what you do. Make sure to reward them in some manner for that trust. Whether it’s products, discounts, or whatever you want to do, let them know they are appreciated.

5. Share the love by helping to promote your customers businesses too

Get to know your customer! If they’re in a small business or you can help increase their business somehow, return the favor. If you do something for them, they may do something for you. And vice versa. Always be graceful and offer referrals when you can.

These five methods are solid tools that you can use to help increase your business through those you already serve. Always remember the cost of getting a new customer so that you realize how valuable your current customers are today. Make sure to treat them well and they will treat you well.

Unique Locations for Selling Your Direct Sales Products

In order to make a difference in your direct sales business, you have to be willing to do what other people don’t or won’t do. That includes being unique in your business. From sales and marketing to leadership and recruiting, thinking outside the box can really improve your business.

One of the things that can make a big difference in your sales is finding unique locations and activities to sell your products. If your business is a party plan, don’t restrict yourself to just traditional parties. Look around and start finding what your competition is not doing.

Unique Locations for Selling Your Direct Sales Products

Here are some unique locations and activities to try:

* County Fairs – group together with others on your team
* Farmers Markets – if you have a product fitting
* Consignment Shops – if allowed by your company
* Facebook Groups
* Online Parties
* Out of Your Trunk
* Door to Door
* Gift Baskets
* Where Guys Work – especially around holidays
* Open Houses – Make it a party once or twice a year
* Local Craft Shows
* Small Business Events

This is just a few from the top of my head. What unique locations have you used to sell product? Share with us below.

Is Direct Sales and MLM Business for Men Too?

I am a member of many forums and boards that are direct sales focused. Often the topic comes up that has to do with men in a direct sales business or MLM. Many times the question has to do with finding a male focused business that a husband would want to join. Do you realize how many men are involved with direct sales?

When I was selling Avon, we had many leaders and reps that sold for us. Personally, I had 2 in my downline and worked often with another male rep. They are usually successful and work the business hard. Men in direct sales and MLM business are plentiful and even if you are in a women focused business such as a beauty line, do not hesitate to talk to men about joining your business.

Here are Some Differences with Direct Sales and MLM Business for Men

* Men look at how the business is run – not necessarily on what the product is.
* Men look at compensation plans and return on investment
* Men look for businesses that can relate to anyone they know
* Men sell differently than women and usually do well regardless of who they talk to
* Men have great leadership skills
Is Direct Sales and MLM Business for Men Too? jerkyonthego.com
Having a business that can work for anyone in the family is a plus. That is one of the reasons that my family chose to be with Jerky Direct through our site JerkyOnTheGo.com. The target market is large and yet it is an easy sell of a consumable product. My husband can take it to gun shows, while I can take it to a craft show. My son can sell it at school and I can hold a fundraiser. The opportunities are endless.

Adding men to your direct sales business is a smart idea. There are many families I know in the business that are growing together as a unit. A few in the coffee business, several in the card business, many in the health business, and loads in the jerky business! Some break the business into sections – one works sales and promotions while the other works training and leadership. Whatever works for you and your business is smart!

Are you looking for something a man could join, promote, and sell easily? Check out my business. We would love to have you join us and start making money today!