How to Use Craft Shows to Promote Your Business

One of the best things about owning your own business is the freedom to market and promote it however you choose. Whether you are in a business where you hand craft your own products or you rep for someone else, such as a direct sales business or something similar, finding the right place to market your product is critical to the success of your business.

Depending on your market area, using craft shows and similar marketing opportunities might be just what you need. A craft show gives you the unique opportunity to put yourself directly in face to face contact with potential customers and clients. You’re able to speak one-on-one with them find out their wants and needs so that you’re better able to market to those desires.

How to Use Craft Shows to Promote Your Business

How to Use Craft Shows to Promote Your Business

Most people go into a craft show with the idea that they are going to sell all of their merchandise. Granted that may be their goal for that show. But if you look at and focus just on the sales, I think you’re missing a big area of promotion that you could be tapping into.

There are many people that just simply walk by your booth if they are not interested in the product that you happen to have. By not stopping and talking with them you have missed a marketing opportunity for promoting your business.

So how do you engage them?

Ask questions to find out what people are looking for what are they interested in. Offer your business card with a discount attached. Tell them about other shows you may be participating in. If they’re interested in purchasing but don’t maybe don’t have the funds, see if they want to be added to your email marketing list for future shows, sales, discounts etc.

Don’t miss a golden opportunity to speak one-on-one to people walking by your booth. If you truly want to reach your target market and grow your business, you have to get out into the public and using a craft show is a wonderful way to do that.

Make sure that that shows you to participate in are related to your type of business and not just random show that happens to be around for the best results.

Organize Your Direct Sales Business and Get on Track

Let’s face it. There is a ton of work involved in running your own business. Even if it is a direct sales business, the more involved you are with sales, marketing, recruiting, leadership, and a host of other duties, the more organized you will have to be.

Finding a good system just got easier! Check out this Direct Sales Business Binder Template kit is filled with documents designed to keep your business on track. Especially designed with the Direct Sales consultant and your business in mind, all you have to so is print the templates you need, as you need them.

Direct Sales Business Binder Template kit

Most of the templates are editable, allowing you the option of typing in your information and either printing it off, or storing it on your computer! All templates are colorful and match one another, and where appropriate, a motivational quote is featured at the bottom of each page.

This set comes with 35 different templates that you can use anywhere, anytime. Here are just a few examples:

Daily Planner
Weekly Goals
Monthly Stats
Hostess Coaching Planner
Lead Tracker
Downline
Expense Tracker
Milage tracker

and so many more!

Save time and make more money being focused and on track. Check it out today!

Why Branding is Critical for a Direct Sales Business

When it comes to starting a direct sales business, there are so many things that need to be addressed as you begin your journey with your new business. One of the most critical things to decide, even before you start your business probably, is how you are going to brand yourself.

Why is branding critical for direct sales?

What is a brand and why does it mean so much to my business??

A brand can be a logo, a name or style – and in many cases all of these, that people identify with you and your personal business. For instance, you may be selling Avon but you are not Avon itself. You are a representative of Avon.

Developing a brand for your personal business is critical for separating yourself from the other consultants and naming your own name in a direct sales business. As you work your way through your website development, your social media accounts, and personal one on one sales, using your own brand will help your customers identify with you.

For many, using their name is great. This would go across the website development and all social media actions. For others, creating a business name is preferable. For my Jerky Business, I use JerkyOnTheGo and have great team graphics that I use. This helps identify me and my business to others.

Whatever you decide to use, be it your personal name or a business name, make sure that you can use it everywhere. From signing up for your business url’s to social media pages and even local business, branding yourself from the beginning is a great idea and will really help with your marketing efforts.

But even if you are a seasoned rep, you can always add some branding to your site and social media now for great results. Give it a try!

image by KROMKRATHOG freedigitalphotos