Tips for Using a Blog in Your Direct Sales Business

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I know that a lot of direct sellers do not bother with a blog or website in their business. I think a lot of them believe that because their local business is doing fine, there is no reason to pay attention to the online portion of their business. Unless the company gives you a website long with the consultant set up, I often wonder how many people add a separate site for their business. I think the percentage is quite low and that is a mistake.

There are many reasons for adding a separate website/blog to your direct sales business. Here are some of my tips for using a blog or website in your direct sales business.

1) You can capture new customers emails and add them to your email list. If you ever decided to change companies, you lose your email list that has been added through your consultant site. By using a website geared for your business, you can route all shopping through your personal website/blog site, including email sign ups. That is very valuable.

2) Add content to your site with blogging tips and tricks about your product line. This is a value added service that can bring in additional new customers and a place to direct current customers and even team mates for ideas and tips.

3) Promotional information can be shared. New hostesses promo’s, kit information, new product launches can all be added to your site with a blog post announcement. Email blasts send the reader to your site for the information.

4) Reach new customers and team mates with a strong online presence. Customers and direct sales consultants want to know that the person that they are working with a professional and know their business. Having a well thought out and strong online presence, you will attract the customers and team members you are looking to add to your business.

5) Use the site for training purposes. If you choose to have a wordpress site, you can actually have separate sections just for your team training articles. This can be a category, page or even private area of your site. Keep everything under one roof for easy access and workability.

I am sure there are more great reasons, but these 5 come to mind directly. Expanding your customer base and team by using a blog for your website is a strong reason to add one to your direct sales business. Need help? I can help with blog installs, management and writing too. Ask me for help with your business blog.

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Content Marketing and Your Direct Sales Business

If you have been around visiting business blog or follow business people on Twitter, chances are you have heard about content marketing lately. It has become the new buzz word but it is an important one for your direct sales business. It is especially important if you plan on blogging and promoting your business on the internet.

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Here are some facts about content marketing.

Content marketing is much more than article writing. According to the Content Marketing Institute, its definition is:

… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

It is a form of writing that directly speaks to your reader by creating content that will change or enhance your reader’s knowledge and encourage them to eventually make a purchase.

What is Content Marketing specifically NOT –
Is is not a sale pitch in the form of an article. It is not the constant barrage of “buy from me”.

Content Marketing is a smart form of sharing your information with your reader that offers them valuable information on a consistent basis so that they can decide when, if, and how often to convert a sale. By not slamming them on the head with sales pitches, you are going to be much more effective in your delivery of product information and other information that they will want to know. Plus using your content through your social media channels, you will offer those followers intelligent content that they want to read and that they are interested in too.

This is why blogging is so important for your direct sales business! Without a blog, you do not have a format in which to communicate to your online customers and potential customers the intelligent content you want them to read. To convert a sale on the internet without content, that means you are relying solely on linking and ads. While in some formats that will work, for long term success you need a more visible action that is proven to work by millions of small businesses and their satisfied customers.

Case in point… this entire blog is an example of content marketing. Think about that and decide if it works for your business.

Need help? Ask me about my writing services

How Article Marketing Can Help Your Business

We have talked before about Article Marketing and how it is a great tool to use when it comes to adding traffic to your site. If you are not familiar with what it is, Article Marketing is simply writing articles and submitting them to article reprint directories on the web. If you have not tried it for your direct sales business, now is a great time to look into it.

As you know, having fresh content on your website and blog is so important when it comes to getting search engine traffic. Many website owners and bloggers visit article reprint directories on a daily basis, in search of articles to use on their sites. When you submit an article to a directory, you are allowing other website owners and bloggers permission to add your article to their site – for free. The site that uses your article will include an “about the author” box at the end of the article. That is the important information all about you, so include a bit of information about the product or service you offer and include links to your site.

When the website owner or blogger puts your article up on the web, all of their readers will see your biography information and the links to your website. Since many website owners search the directories for fresh content, your article could end up on hundreds of websites and quite possibly thousands of people could end up reading it! That is exciting to think about how many people could click on your link bringing you at all important traffic.

It is very easy to find these reprint directories on the web. Just do a search for “free reprint article directories” and many listings will pop up. Some are highly targeted and feature only articles health articles; or only articles about food; and other directories are more general. You can submit your article to more than one directory but I recommend having each one be unique so there is not unnecessary duplicate content out there. There are some software packages that will submit the articles for you if you have a lot to submit on a regular basis.

The topics you can choose to write about are limitless. What is the focus of your website? Be creative and think of why someone would want to visit your website and create an article about it. Someone who sells Tupperware for instance could easily write about food related items or take it a step further and write an article about the fact that the plastic containers are great for organizing toys, bathroom items or even nuts and bolts in the garage.

If you do not like to write, don’t worry. You can hire a ghostwriter that focuses on direct sales and online business to write your article for you. Once you discuss with the ghostwriter what you are looking for, they will write the article and send it back to you. Some ghostwriters may also include submit the article to reprint directories for you.

So, for some additional traffic and strong backlinks to your site look into article marketing and what it can do for your business. You may be pleasantly surprised at the outcome.