Having a business in the direct sales community means that you are in charge of everything you need to manage, run and market your business. Most people can run and do a decent job managing a business. That takes making calls, placing orders, doing paperwork, handling parties and so on. But when it comes to marketing and advertising the business opportunity, that is where many people come to a screeching halt. I have seen reps literally start spewing everything there is know know about the business when speaking to a potential customer or rep. There is no bigger turnoff than that. Learning how to blend your marketing message into your your parties is something that you can do with some practice.
At a home party, many reps concentrate on product sales and party bookings. By not adding something about joining the business during your party is a missed opportunity for growing your team. That is a loss of income on your part. Growing your team is an excellent way to add more excitement and money into your business. IS that not why you are in business to begin with?
Check out these Tips on How to Market and Advertise Your Business Opportunity at a Home Party
* Include a business opportunity message in your introduction at the party. During your party, let the guests get to know you by telling a story about who you are, why you joined your company and how the company is benefiting you financially. Make it personal and share how you are using the income.
* Throughout the party, drop subtle recruiting messages about every 20 minutes or so. You should be able to do this by mentioning some of the consultant business perks briefly throughout the party presentation. That can be things like sharing what comes in the party kit(s), talking about kit specials, etc.
* Tuck a business flyer or brochure into the party folder each guest receives or into their catalog along with the order form. Often the guest will take it home, read it in private and let the information sink in. They might not be interested right now, but they will have your information for future reference.
* After your presentation there is the ability to add one more drop of your recruiting message and that is with a one-on-one sales pitch when the guest is placing their order with you. Here is a great example of a message you can use –
Sally, I know I have given out a lot of information tonight about my company’s wonderful money-making business opportunity and I just wanted to see if you had any questions now about that information that I can answer for you tonight. If not, please feel free to contact me in the future should you need any additional information or have any questions. Also if your know of anyone that may be interested in my business, here is my business card.
Part of our job, besides selling products and booking parties during the home party setting, is to recruit new members to add to the team. Standing in front of guests that are genuinely interested in your products plus having their undivided attentions is the perfect time to drop several recruiting messages. It is well received by the party guests and hostess.
As you practice the art of how to advertise your business opportunity at all of your home parties, it will become quickly part of your party routine. You will see the payoff by having your recruiting numbers dramatically increase over time.