I often hear from people how frustrated they get when they talk to people about their direct sales business and continually hear a no. But the reality is sales of any sort is that it truly is a numbers game.
Growing a business takes a lot of work and it’s definitely not something that you can do overnight. It is a consistent growth effort that takes a lot of time and also intense attention some days. But the good news is that the time and effort will equal money and growth in the long run.
That’s why it’s important to reach out and speak to as many people as often as you can. Here are some facts about the numbers game in a direct sales or multilevel marketing company.
How the Numbers Game Can Help Your Direct Sales Business
People have to get to know who you are as a person before they’re going to purchase anything from you. If you’ve been in sales at all before you may of heard the thought that people buy from people they know. That’s because making a sale is a personal experience.
People have to like you trust you, value you, before they’re going to give you money. So with that, the more people you speak to get to know, network with, interact with, the higher your chances are that you’re going to make a sale.
What about if you’re trying to book a party? Friends buy from friends, as mentioned above. The customer is still going to want to know who you are, maybe even get a recommendation from someone, before they book with you.
Sometimes it’s luck, if you have met someone in a store or something, but for the most part, you will know your hostess from somewhere. So, the more people you talk to, the more people you interact with, again, the higher your success rate which means more bookings on your calendar.
The same thought process goes for recruiting. When you’re going to be a leader, teach others and share your knowledge, it’s going to take a lot of interaction with people you know before they may choose you as their leader. People want to know how you are as a leader and how you can support them. So that is why it may take several conversations before you actually sign someone up.
Another important factor in the numbers game for the recruiting side is that you need to be recruiting and talking to people all the time to keep your team growing since people drop off here in there. You want to always be filling the pipeline with leads and conversations.
Talk to People Daily for the Best Success Rate
I think sometimes people expect to kick out big numbers when they first start a direct sales business. But the truth of the matter is that you need to be focused on reaching out and meeting with people on a daily basis.
Add some networking time to your calendar so that you were always focused on growing your business and your team. Once you do that, you will see a growth occurring in your business.