I think there is a fallacy in the direct sales business as a whole. There are consultants that recruit just for the sake of recruiting; growing their numbers and team. While that is not a bad thing directly, it can turn into a race of sorts. One where you feel that recruiting is the only way to make money in this industry. The bad part is that this method of business building is being taught by many to their downline too. Recruiting and adding members to a team only is not the way to build a strong and successful business.
I have a policy in my direct sales business. I have always combined personal sales, recruiting and other forms of selling, like fundraising, in my business plan. The reason I do that is so I can build a strong foundation that will pay me in many different ways. If I put all of my eggs into just the team building basket, it can be a very one sided business that is not very stable. There are several reasons for that.
— People come and go in the direct sales industry all the time. If you are building your business based on recruiting only, then you must continually recruit and hit certain numbers each month. Very tiring!
— Recruiting continually means that you are talking to every single person you know, might know or don’t even know – pitching your business to them. This means that you are not able to pre-qualify your leads, you are looking for the warm body only. Just sign on the bottom line – next.
— Not everyone is meant for your business. Yes, it is true! Recruiting a warm body means that you are able to convince people to join but what is the rate of business closures on your team? How many people stay and become a true partner?
Those are the thing I think about when recruiting for my business. I want long term partners. Recruiting is hard work – don’t let anyone tell you other wise. It takes time to develop a team member, teach and groom them. Why waste time trying to recruit people that are not right for this business?
Think about that for a while. The warm body method is not always the right way to build a successful team. Talk to people for sure, but ask questions and make sure they are right for you and you for them. That is what makes a strong team that makes money and grows.
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