5 Ways to Increase Your Sales from Existing Customers

Every business is looking for more sales. Regardless if you’re selling make up, candles, home decor, or wine, sales lifeblood of our business. Looking for new ways to improve our sales is something we all need to do every day.

If you take a look at how much it costs you to actually get a new customer you would be amazed. Between the marketing efforts, the time it costs you, travel time, parties, gifts, catalogs mailers flyers etc., it’s scary to think how much it really is per paying customer.

So, with that said, the best way to really increase your sales is through existing customers. If you think about it, they’re already a fan of yours, interested in your products, and are willing to support you and your business. It should be easy to get them on board with additional sales.

Here are some tips about how to increase your sales from existing customers.

5 Ways to Increase Your Sales from Existing Customers

How to Increase Your Sales from Existing Customers

1. Definitely start a mailing list

Every party you attend, every networking event, every sales or outside show you do, ask for people’s emails in some manner. Get a professional mail service, like MailChimp, where you can have up to 2000 people on your list for free. That way you are in compliance with email sales and marketing and your customer can unsub at anytime.

2. Use that list to be in contact with your customers on a regular basis

Whether it’s twice a month or monthly, be consistent and share tips, information, sales information, new product promo’s, etc. If you remember, out of sight, out of mind, and you’ll understand why email marketing can work for additional sales.

3. Offer current customer only sales or promotions

Offer them something special to reward them for being your customer. I used to use a punchcard and reward my customers for purchases made with a 20% discount off of an order once they reached X dollars or x purchases. It is easy and the customer can see their progression.

4. Reward them for referring business to you

If you offer exceptional business your customers will talk to others about what you do. Make sure to reward them in some manner for that trust. Whether it’s products, discounts, or whatever you want to do, let them know they are appreciated.

5. Share the love by helping to promote your customers businesses too

Get to know your customer! If they’re in a small business or you can help increase their business somehow, return the favor. If you do something for them, they may do something for you. And vice versa. Always be graceful and offer referrals when you can.

These five methods are solid tools that you can use to help increase your business through those you already serve. Always remember the cost of getting a new customer so that you realize how valuable your current customers are today. Make sure to treat them well and they will treat you well.

The Plight about Jumping Companies in Direct Sales

I think there comes a time in a direct sales person’s life when the thought of changing companies comes to mind. Perhaps it is because you have lost focus or lost the “passion”. Maybe it is due to the fact you are disgruntled with some part of the company you are associated with. Perhaps you have moved away from the niche you started selling product in. These things happen and can affect the way to sell and make money. But does it warrant a company change?

Then there are those reps that are truly unsettled. You probably recognize them as being a business collector. They probably have 3 or more direct sales companies at any one time that they are selling for. They can also be the reps that are always looking for the next hot company that they can get in on the “ground floor”. They are not satisfied with the business model and probably speak negatively about the company they are selling for. Jumping companies is not a hardship for them and they do it often.
The Plight about Jumping Companies in Direct Sales

The Plight about Jumping Companies in Direct Sales

Jumping companies is nothing new. With the explosion of the direct sales field, there are more and more direct sales companies popping up all over the world. Europe, Asia, Australia and in the USA, direct sales is a huge field and growing every day. This opens up more opportunities for those in the direct sales business to move about, looking for the next hot ticket.

But that also opens up a lot of issues too. For direct sales leaders, jumping companies means you are leaving your downline and team – the one you cultivated and worked so hard to grow. Are you leaving them to your upline that may or may not take care of them the way you promised?

Maybe you think you can recruit them to join you in the new company. Is that ethical? Some will move with you, but are they going with you for you or the product/opportunity. You better hope it is for the opportunity or you will find your team mates dropping off rather quickly.

Another problem with jumping companies I see happening is that your customers cannot always keep up with your moves. If you are trying to sell them beauty products today and jewelry tomorrow, it can be confusing to them. Customers want the stability and knowledge that if they need something next month or next year, you are going to be there to take care of them. Do you have a plan in place to continue to grow your business; to be the top seller and make the money you long to in each company you join?

Lets face it, moving often from one business to another shows an inability to commit. It makes it difficult to develop your business completely. If you are always looking for the next best thing, are you truly giving your all to that company?

What happens with the bubble bursts on a brand new company and the initial rep rollout slows down? Now you are having to sell the product and grow your business – one rep at a time, one customer at a time. Are you loving the product enough and the company enough to stay for the long haul?

I am not against jumping companies altogether, but I do think long and hard before making any type of change. My customers and my team are number one; making money is a big part of my business too. I think about how am I going to replace and exceed my income? Are my customers better served with the new product or am I cultivating a whole new customer base?

Jumping from company to company restricts your ability to grow and develop long term teammates, long lasting customers and growing into the pay scale you are looking for in the long run.

These are just my random thoughts. Share your thoughts on this. I am curious how you feel.

Why You Need an Editorial Calendar in Your Business

It is easy to get distracted in business – any business. With so many different functions that a business owner has to deal with on a daily basis, planning your day is critical to success. Even within a direct sales business, planning what you need to do each day in terms of online marketing, social media and blogging can be overwhelming. Using a tool like an editorial calendar can help you become more efficient and plan your marketing strategy.
editorial calendar http://directsalestalk.com/2014/09/08/why-editorial-calendar-business/
There is a free tool that you can use if you are on wordpress with your website. WordPress Editorial Calendar is a great one and I have used it for years. Here is an image of mine. It allows you to add a draft for a specific date and plan out your day/week/month. You can pre-schedule posts and at a glance see what is posting, on what day. You can leave yourself reminders to post to social media networks and any other message that you want. It is very helpful to have a quick visual to plan out your blog posts and other messages.

If you are feeling overwhelmed by blogging and other marketing efforts, create a plan and use it. A planning calendar like this editorial calendar is something you will want to add to your site or at the very least, to your main work calendar.