Tips to Choose the Right Social Media Platform for Your Business

Social media has become mainstream in our lives. With millions upon millions of social media users every day, using social media in your business is quickly becoming a necessary tool. However, it can be confusing on just which social media platform to use for your direct sales and small business. There are 6 main sites that you will want to check out before jumping in:
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* Facebook
* Google+
* Twitter
* Pinterest
* Instagram
* LinkedIn

It is tempting to want to jump in and use them all to flood the web with your business info but do not do that. What you want to do first is understand how these sites work and then choose one or two at the most and start there.

Facebook is used by millions to connect with friends and family. There are group and business pages available to promote your business to your followers.

Twitter is great for short, to the point messages and conversations.

Google+ is similar to Facebook but is a google product that will assist your conversations and links in getting indexed quickly. You can also have business pages and participate in groups.

Pinterest is perfect for businesses that are image heavy. You can also post articles and infographics that have images attached to them.

Instagram is a great tool that is similar to Pinterest, using images.

LinkedIn is mainly for business professionals as a way to connect with other professionals. It is not usually used for ads or promotions, but more as a tool to connect with the like minded.

All of these sites also have apps for cell phones so that you can use the sites at parties and on the go. In order to choose the best platform for your business, it is best to choose one or two, set up your account and add the links to your website. Start promoting your social media sites to your customers and at your parties to grow your followers.

Choosing the right platform is going to depend on the response that you get from your followers. You want to judge your engagement that occurs on your posts. It is not only just the number of followers; it is about the interaction that you get. Become involved in the social site, chat with people and provide tips and value to the community overall. Also make sure that you are consistent with your postings. Do not just post once in a while but set a schedule to visit and post a few times a day.

It’s okay to just be on a few of these sites and you certainly do not have to be on them all. Take the time to research your interaction and choose the ones to use in your direct sales business that you enjoy and that you get interaction and engagement with your followers. This will lead to interest in your business and traffic to your site.

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You Can be Shy and Still Network Your Business Successfully

Some people are scared of the networking process. Talk to them about speaking to strangers and they are panicking!

If you are naturally shy and the idea of going to a business function, shaking hands with strangers and making small talk makes you sweat and scared, it’s okay! Here is a news flash! You don’t have to go to an actual business event to network. There are opportunities to meet new people in everyday situations that you can utilize. Heck, you are probably already networking and don’t even realize it. But check out the following tips to help you network, even if you are shy.

Friends and Family
Many of you tends to hesitate to go to friends and family when you need help with your business. But these are the people that are rooting for you and probably would love to help you succeed. Ask your friends and family to spread the word about your business and the services you offer. Let them know you are not expecting them to buy anything from you; just put in a good word about your business to others. In return, treat them to something special from your inventory or a discount if you can.

Neighbors
You may talk to you neighbors casually from time to time or maybe your best friends. Talking to your neighbors about your business is an excellent outlet or networking and marketing. They may know someone who is looking for your services and in a small town or neighborhood, word of mouth is an excellent way to recommend others.

People You Know Because of Your Children
If you have children, This is the perfect networking opportunity. If you have an infant, you may want to consider joining an exercise group for new mothers. If your child is a bit older, you probably find yourself at the park several times a week. And if your child is in school, you are surrounded by other parents on a daily basis.

as you get to know other parents, take the time to get to know them and let them also know about your services. You can trade resources and offer to tell others you know about their business and they can do the same for you. The next time these parents need someone who offers the type of services you offer, they will think of you.

Volunteer Groups
Volunteering will make you feel good, and it can also help grow your business. You will be meeting lots of people that have a common interest and they will be interested in you and what you do for a living.

Sharing with others about your business does not have to be hard or scary. Networking is all about sharing common resources and cross promoting each other. If you care enough about others and their business, they will do the same for you. No Shyness involved!

Want to Know Your Customers Wants and Needs? Try an Online Survey

One great way to get your visitors opinions on your website, products, or services is through the use of an online survey. The online survey can be done via email or through the web using a link on your site. Using an online survey brings you many advantages as well as a few disadvantages. Let’s look at some information about surveys to see if it is a good fit for what you need.

The participation rate of online surveys will vary dramatically for each use. The average response rate is said to be around 30%, however, some people report results as low as 2% and some claim their results have been as high as 90%.

One huge plus is that online surveys are both easy to implement and cost effective. You also start receiving the results almost immediately after you set it up. This is a huge plus as you can start implementing any changes your visitors recommend right away. Note that your results can be skewed if someone fills out the survey more than one time which can happen.

To get a good response rate you can add your survey in a pop-up window as your visitor is leaving your website. Another tip is to keep your survey page in a similar format as your web page. This way your visitors will know the survey is from you and not a third party.

Make sure to keep your survey short, as many people will not take the time to answer a long survey. Ask only a few questions on each survey for the best response rate. If your first page looks short, people will be more likely to take the survey.

If you would like to further increase your chances of a high response rate, you can offer an incentive. Keep your incentive simple and easy to follow through with. Setting up a digital product as the incentive will easily allow it to be easily delivered and downloaded by your visitor. Be careful with this one though as people will reply for the free item only and they may or may not be familiar with your site or product.

One other option is to set the survey page up on your website and send the link of the page to your mailing list. This targets those that know about your business and are interested in helping you out as they are already a client or customer, or a potential one.

Using surveys is a great way to reach your clients and get their opinion on that they want and need so that you are able to better serve them. Keep it short, simple and sweet and you will get the information and the response you are looking for.