Social media has become mainstream in our lives. With millions upon millions of social media users every day, using social media in your business is quickly becoming a necessary tool. However, it can be confusing on just which social media platform to use for your direct sales and small business. There are 6 main sites that you will want to check out before jumping in:
It is tempting to want to jump in and use them all to flood the web with your business info but do not do that. What you want to do first is understand how these sites work and then choose one or two at the most and start there.
Facebook is used by millions to connect with friends and family. There are group and business pages available to promote your business to your followers.
Twitter is great for short, to the point messages and conversations.
Google+ is similar to Facebook but is a google product that will assist your conversations and links in getting indexed quickly. You can also have business pages and participate in groups.
Pinterest is perfect for businesses that are image heavy. You can also post articles and infographics that have images attached to them.
Instagram is a great tool that is similar to Pinterest, using images.
LinkedIn is mainly for business professionals as a way to connect with other professionals. It is not usually used for ads or promotions, but more as a tool to connect with the like minded.
All of these sites also have apps for cell phones so that you can use the sites at parties and on the go. In order to choose the best platform for your business, it is best to choose one or two, set up your account and add the links to your website. Start promoting your social media sites to your customers and at your parties to grow your followers.
Choosing the right platform is going to depend on the response that you get from your followers. You want to judge your engagement that occurs on your posts. It is not only just the number of followers; it is about the interaction that you get. Become involved in the social site, chat with people and provide tips and value to the community overall. Also make sure that you are consistent with your postings. Do not just post once in a while but set a schedule to visit and post a few times a day.
It’s okay to just be on a few of these sites and you certainly do not have to be on them all. Take the time to research your interaction and choose the ones to use in your direct sales business that you enjoy and that you get interaction and engagement with your followers. This will lead to interest in your business and traffic to your site.
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