Working Your Sales Funnel in Direct Sales

Posted by Chris | Posted on 22-04-2012

Category : Direct Sales Marketing, Direct Sales Tips

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Product sales are a major part of your home based business and direct sales business. Just because you you have a website or a booming offline business now does not mean that you can sit back and let it all run on it’s own. Things change in a flash!

Obviously there are a lot of lookie lou’s when it comes to sales. If your product is on the web, answer this… What is your Sales Conversion? That means, how many people come to your site before a purchase is made? 1%? 2%?

If you are getting decent traffic, but your sales are a ghost town, you need to look at growing that percentage pronto.

What Works for Conversion?

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Content and More Content

If you are selling one on one, your conversion rate should be higher as your potential customer can see your product, feel it, etc. If your conversion rate is not great, what can you do?

See More People! Talk to More People!

I am sure that you have heard of a sales funnel. You all know that a funnel has a wide opening on the top and a very small one on the bottom. Your sales funnel needs to be filled on a continual basis for your conversion rate to change. You need to be talking to more and more people daily – feeding them into the “opening” of your sales funnel for them to come out at the bottom.

Set yourself a goal. Look at your conversions today and plan how many people you would need to talk to or reach, if you are online, in order to increase your conversions. The more conversions you make, the more income you make.

Then practice!

You can make a difference with in depth knowledge of your business and a plan.

New to Direct Sales? Here is Help for Booking Your First 6 Parties

Posted by Chris | Posted on 24-03-2012

Category : Direct Sales Tips, Home Party Plan Tips

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The agreement is signed and your starter kit is paid for. You’re pumped about starting a new career in the company that sells your favorite direct sales products! Now it’s time to book your first shows. Whoa, wait, what? I don’t even have my kit yet. How am I supposed to sell something if I don’t have my kit?

If that sounds like you, don’t worry, I have some helpful tips for you for getting your first shows booked, so no need to panic.

Even though you don’t have your kit yet, the sooner you get those shows booked the better. You want your excitement to shine through to those that you talk to today. Sit down and start a list of everyone you know. Make a long list of everyone you talk you, everywhere you go, whenever you go grocery shopping or running errands. Start calling them, one by one.

Start with the easiest person first, the one you know will say yes because they love and support all your efforts. This is probably your best friend, a sister or maybe even a cousin. Be natural and real with them. Don’t feel like you have to “sell” them something. Once you’ve finished your first call, say your goodbyes and move on to the next call. Keep it professional as possible and try and accommodate their schedule as well as your own

There are of course different scenarios that will play out. You may get a yes or the person you call may be too busy or have another reason for saying no. If that happens, simply move on to the next person on your list. Always be polite and professional. You never want to be rude to them because they may change their mind and have a show for you in the future. Treat everyone you talk to as a potential customer. Anyone that you cannot reach, follow up with again.

If you do not get 6 bookings from your phone calling, do not panic! You still have parties that are booked so the goal is to get bookings from every show. Some companies give incentives for getting at least 2 bookings from each show and that is a good goal to set. So how do you do that?

Most direct sales companies offer incentives like discounts and/or free product for being a hostess. That is usually the main reason people will book a show, so talk about it throughout your shows. If you are displaying or presenting a product that is also a hostess gift, be sure to let your guests know. If the hostess gifts are in the catalog, be sure you direct them to that page and point out what they can win or get them for free.

When you are talking at your parties or to people on the street, get in the habit of offering free product for booking and holding your shows. Most people nowadays expect to be asked. Some will be armed with a rejection right away, but don’t let that deter you. Carry on to the next person and the next.

Yes, you will get a lot of no’s in direct sales, but if you are confident of your product and know it’s the best around, then with some perseverance and determination, you will find the yes’s. The first 6 shows are probably the hardest to get, so once you do get them, remember to follow up, follow up, follow up. When you do, you will have fewer cancellations and more bookings and this will is the start of a successful direct sales business.

Effective Team Leaders Delegate

Posted by Chris | Posted on 19-03-2012

Category : Direct Sales Leadership, Direct Sales Team Training Tips

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A Guest Post by Deb Bixler

direct sales radio In a direct sales business, there is a lot of responsibility and tasks that need to be done to keep the business running smoothly. When the business first starts out, the consultant may be able to handle it on her own. But as the referrals keep rolling and the business starts to grow, the consultant will find that she needs help to keep the business going.

When it comes to delegating responsibility, there are a few tips that a sales consultant can use to make sure that the quality of the business does not trail off as the responsibilities start to grow. It is important to remember that just because the business is growing and you need to delegate some of the responsibilities, that does not mean that you should start to lose touch with your own company. You should have your finger on the pulse of your organization at all times.

Leaders Keep a Detailed List

In a direct sales business, keeping lists is critical to your success. When you hand off responsibilities to other people, be sure that you keep a list of what responsibilities you delegated and who you gave them to. If you do not keep a comprehensive list of the tasks that you delegated, then you will have a difficult time keeping track of your business.

Sales Leaders Set Deadlines

Don’t just give people responsibilities; you should also set deadlines for them to meet those responsibilities. For example, if you have someone that orders stock for you, then make Friday the deadline for all orders to be placed so that you have product in time for the next few events. Without deadlines, you are just making suggestions and not delegating responsibility.

When you ask someone to help you with your growing direct sales business, you cannot assume that your assistants have the same level of dedication that you do. When you delegate tasks and set deadlines, be sure that you also create consequences for people who do not meet their goals. Consequences mean more to people when you are paying them for their services. It helps you to make sure that jobs get done when they are supposed to.

It is not always easy running a growing sales business, but it can be extremely rewarding. When the time comes for you to delegate tasks to assistants and other people in your organization, be sure that you know how to delegate with authority.

Visit the CashFlowShow – Direct Sales Radio for more sales team training ideas.

Getting to the Next Level in Your Direct Sales Business

Posted by Chris | Posted on 18-03-2012

Category : Article Marketing, Blogging, Direct Sales Marketing, Direct Sales Recruiting Tips, Ghostwriting for Blogs, PLR Articles

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There are a lot of direct sales and MLM reps that are selling product and doing great in their business on a weekly and monthly basis. You are growing your customer base and earning a decent amount of money on sales and maybe even some residual on your leadership. Getting that check each month is is great and it really helps pay some bills and maybe even take some vacations here and there. That is such a wonderful feeling!

But if you are someone looking to get to the next level of leadership and really grow your network, listen for a minute to what I have to say.

There are so many tools that you can use to get there. Blogging, Article and Content Marketing for sure. But the key is Recruiting the Right People and having the drive to see it through.

So, Who are the right people? Those that want to learn the system and process and can duplicate it!

Look at the leaders in network marketing and MLM’s today and look at what they have in common. Large teams and downlines. Look at the type of people they are recruiting. They give you the information and say duplicate it. Maybe they give you a script and say duplicate it.

If you can duplicate the information and start bringing in those that are able to duplicate the information, guess what? Your numbers will be growing substantially. The rest will come right along with it. Sales certainly. The articles and content marketing for your website and blogs will become a tool for the info they need for conversion.

Think about it and let me know how I can help you start moving towards the next level.

Marketing Your Company Using Professional Product Reviewers

Posted by Chris | Posted on 15-03-2012

Category : Direct Sales Marketing, Small Business Tips, Social Media for Direct Sales

Tags: , , , , ,

Building your business in a struggling market can seem like a daunting job, especially with hundreds of other direct sales reps and companies vying for the attention. With an online business, there is a great method that you can find useful to get your name out to the crowds easily and relatively quickly. It is called Product Reviews.

There are hundreds of product review blogs in the online world that are willing to review an item that is sent to them. In turn, they will post about your product and your business which will bring you valuable backlinks and promotion. One such blog that will handle direct sales products is Two Classy Chics.

There are a few things that you need to check for before randomly contacting a review blogger. You want to look for a professional product reviewer, not someone that does it casually. Here is what to look for:

1) Check out their site and read the reviews they post. Make sure they are detailed and give proper links to the sponsor. The review should be more than a paragraph or a few sentences and should have at least 2-3 backlinks.

2) Check and see how many reviews they have written. Look for their followers and make sure they have written a lot of reviews before yours and they have a lot of followers.

3) Check to see if the reviews they have written are in similar product lines like your product. If you are looking at a mom blog that deals in organic diapers mainly, your beauty or kitchen items might not get the right attention.

4) Ask what the turn around is. Ask them if they will promote your review at all and if so, how. Ask them if they ever remove reviews or links… they should not.

5) See if they also host giveaways. Giveaways of additional product will give you a lot of traffic to your site and can create a lot of interest if it is run properly. You can use it to gain new followers to your social media sites which means you can then market directly to them.

Using product reviews and giveaways can really work to help kick off your marketing effort. It can bring your new followers to your social media accounts and create some excitement.

If you have a product you would like to market, check out my review and giveaway blog at Two Classy Chics to see how I can help your business.

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