Building a strong direct sales business is in all of our plans that will benefit our lifestyle. Having the right tools will also help in building that business.
When you spend time and money to place advertising and market for your business, you need to make sure that you have in place the proper tools to track your ads.
One great thing about having your own website is that you can create and use a special landing page for each ad you place on line. If you have everyone come in on your home page, then you are not going to be able to track how they came to your site. So for one website you have an ad on, use one landing page; another site, a different landing page and so on. Make sure to write it down too, so you don’t forget.
This is also usable for offline advertising as well. If you direct them to a certian page, then you know what ad they came from. If they are calling you directly, then you can ask then where they found your ad and still be able to track your hits.
Another good tool to use is a stat counter that comes with key word searches. With this tool, you can actually see what people are using to find your site and you can incorporate that into your website and your other marketing tools.
Google Analytics is a great thing to have installed on your site. They will do all the tracking and you can get reports with the results. This will really help your traffic and advertising campaigns.
The whole thing about tracking your advertising is so you don’t waste your time on placing ads that bring you no traffic. You want to be a be abe to use your time and money wisely. If something is not working, you need to know as soon as possible so you can correct the ad or know not to use it again.