The Plight about Jumping Companies in Direct Sales

I think there comes a time in a direct sales person’s life when the thought of changing companies comes to mind. Perhaps it is because you have lost focus or lost the “passion”. Maybe it is due to the fact you are disgruntled with some part of the company you are associated with. Perhaps you have moved away from the niche you started selling product in. These things happen and can affect the way to sell and make money. But does it warrant a company change?

Then there are those reps that are truly unsettled. You probably recognize them as being a business collector. They probably have 3 or more direct sales companies at any one time that they are selling for. They can also be the reps that are always looking for the next hot company that they can get in on the “ground floor”. They are not satisfied with the business model and probably speak negatively about the company they are selling for. Jumping companies is not a hardship for them and they do it often.
The Plight about Jumping Companies in Direct Sales

The Plight about Jumping Companies in Direct Sales

Jumping companies is nothing new. With the explosion of the direct sales field, there are more and more direct sales companies popping up all over the world. Europe, Asia, Australia and in the USA, direct sales is a huge field and growing every day. This opens up more opportunities for those in the direct sales business to move about, looking for the next hot ticket.

But that also opens up a lot of issues too. For direct sales leaders, jumping companies means you are leaving your downline and team – the one you cultivated and worked so hard to grow. Are you leaving them to your upline that may or may not take care of them the way you promised?

Maybe you think you can recruit them to join you in the new company. Is that ethical? Some will move with you, but are they going with you for you or the product/opportunity. You better hope it is for the opportunity or you will find your team mates dropping off rather quickly.

Another problem with jumping companies I see happening is that your customers cannot always keep up with your moves. If you are trying to sell them beauty products today and jewelry tomorrow, it can be confusing to them. Customers want the stability and knowledge that if they need something next month or next year, you are going to be there to take care of them. Do you have a plan in place to continue to grow your business; to be the top seller and make the money you long to in each company you join?

Lets face it, moving often from one business to another shows an inability to commit. It makes it difficult to develop your business completely. If you are always looking for the next best thing, are you truly giving your all to that company?

What happens with the bubble bursts on a brand new company and the initial rep rollout slows down? Now you are having to sell the product and grow your business – one rep at a time, one customer at a time. Are you loving the product enough and the company enough to stay for the long haul?

I am not against jumping companies altogether, but I do think long and hard before making any type of change. My customers and my team are number one; making money is a big part of my business too. I think about how am I going to replace and exceed my income? Are my customers better served with the new product or am I cultivating a whole new customer base?

Jumping from company to company restricts your ability to grow and develop long term teammates, long lasting customers and growing into the pay scale you are looking for in the long run.

These are just my random thoughts. Share your thoughts on this. I am curious how you feel.

Tips to Create Your Business Brand

Regardless of what type of business you are in creating a business brand is an important part of being a success. With a brand, you are creating the image that your customers will think of when they think of your business. Your brand is an integral part of your business identity and it tells the world who you are and what you do. It can be scary and tough to find the perfect brand, but here some tips to help you create your brand.

Start with asking some hard questions:

* Who are you?
* How is your product or service different?
* How does this product or service help others?
* Who cares about this product or service?

The answers to these questions can tell you a lot about how you feel about your business and can help you communicate your thoughts and feelings to the world. This exercise can also help you narrow down your ideas and help you determine which ones make the most sense.

The next step is to write out your mission statement for your business. Your mission statement is a written description of your business and what you plan to do. For instance, if you are an event planner, you may have a mission statement such as, “Our mission is to help people plan fun, creative, cost-effective events”.

Once you have your mission statement, branch out from there with ideas that tie into your statement. Using the above example, it is obvious that you want to be known for planning very festive, creative events that are also affordable.

Next, you can work on how to incorporate that statement into your logo and slogan. Some possible slogans could be, “Planning fun and creative events on a budget”, or, “Fun and creative events that don’t break the bank.” When it comes to your logo, you may want to have something in bright colors or a whimsical design to communicate the fact that your business is about having fun and being creative.

Using your mission statement and your logo ideas, these become a part of your new brand. Your next step will be to start establishing yourself as an expert in your field. Using the above example, you could start writing how-to articles and special reports, and even start giving speeches or teaching seminars that provide information on planning events that are fun, creative, and cost-effective.

Now this process is not something that is going to work overnight, obviously, but if you stick to your marketing of your brand and gradually widening your presence, you will start to notice that others will see you as their go-to person when they are in need of your service or product. This, in turn, will bring in new business and those critical repeat customers.

Getting to the Next Level in Your Direct Sales Business

There are a lot of direct sales and MLM reps that are selling product and doing great in their business on a weekly and monthly basis. You are growing your customer base and earning a decent amount of money on sales and maybe even some residual on your leadership. Getting that check each month is is great and it really helps pay some bills and maybe even take some vacations here and there. That is such a wonderful feeling!

But if you are someone looking to get to the next level of leadership and really grow your network, listen for a minute to what I have to say.

There are so many tools that you can use to get there. Blogging, Article and Content Marketing for sure. But the key is Recruiting the Right People and having the drive to see it through.

So, Who are the right people? Those that want to learn the system and process and can duplicate it!

Look at the leaders in network marketing and MLM’s today and look at what they have in common. Large teams and downlines. Look at the type of people they are recruiting. They give you the information and say duplicate it. Maybe they give you a script and say duplicate it.

If you can duplicate the information and start bringing in those that are able to duplicate the information, guess what? Your numbers will be growing substantially. The rest will come right along with it. Sales certainly. The articles and content marketing for your website and blogs will become a tool for the info they need for conversion.

Think about it and let me know how I can help you start moving towards the next level.