Tips to Create Your Business Brand

Regardless of what type of business you are in creating a business brand is an important part of being a success. With a brand, you are creating the image that your customers will think of when they think of your business. Your brand is an integral part of your business identity and it tells the world who you are and what you do. It can be scary and tough to find the perfect brand, but here some tips to help you create your brand.

Start with asking some hard questions:

* Who are you?
* How is your product or service different?
* How does this product or service help others?
* Who cares about this product or service?

The answers to these questions can tell you a lot about how you feel about your business and can help you communicate your thoughts and feelings to the world. This exercise can also help you narrow down your ideas and help you determine which ones make the most sense.

The next step is to write out your mission statement for your business. Your mission statement is a written description of your business and what you plan to do. For instance, if you are an event planner, you may have a mission statement such as, “Our mission is to help people plan fun, creative, cost-effective events”.

Once you have your mission statement, branch out from there with ideas that tie into your statement. Using the above example, it is obvious that you want to be known for planning very festive, creative events that are also affordable.

Next, you can work on how to incorporate that statement into your logo and slogan. Some possible slogans could be, “Planning fun and creative events on a budget”, or, “Fun and creative events that don’t break the bank.” When it comes to your logo, you may want to have something in bright colors or a whimsical design to communicate the fact that your business is about having fun and being creative.

Using your mission statement and your logo ideas, these become a part of your new brand. Your next step will be to start establishing yourself as an expert in your field. Using the above example, you could start writing how-to articles and special reports, and even start giving speeches or teaching seminars that provide information on planning events that are fun, creative, and cost-effective.

Now this process is not something that is going to work overnight, obviously, but if you stick to your marketing of your brand and gradually widening your presence, you will start to notice that others will see you as their go-to person when they are in need of your service or product. This, in turn, will bring in new business and those critical repeat customers.

How Your Vision Works to Escalate Your Business

When you first start your work at home business, it is easy to find yourself getting pulled in many directions. Everything seems to be a priority and you feel compelled to try it all right now! One of the first things that you need to learn early on is to keep your focus in the right direction your business to achieve your long term goals and success.

Starting a business is exciting, but it is difficult too. You will have to figure out what avenue is the best for you and your business and there will be many along the way that look to be the right one but is not and all of a sudden you find yourself losing your way in your business. You then need to look where you veered off and get your business back on track.

This is the exact reason that many people recommend writing a business plan of what you want to accomplish in your business and where you want it to go. Here are some of the questions that need to be answered in your business plan:

How much time can you invest?
How much money do you need to earn?
How much money can you invest back into your business?
Who is your perfect customer?
How will you work your business for max income?
How much will you spend on ads?
How will you grow your list?
What are your goals for monthly, 6 months, 1 year, 5 years and on?

As you grow your business you are going to find many other things to add to this list. A business plan is your guide and plan of action. You need to remember to keep your eye on the plan and keep your vision of your perfect business clear in your mind and in your actions so that the growth of your business will become a result of your actions.

By keeping your focus on the methods that help to grow your business, you are going to find that your plan is going to be a successful. Your broad and long term vision for a great business will be the difference if you stay focused on the goal.

Are You Maximizing Your Profits in Your Direct Sales Business

Maximizing your profits in your direct sales or party plan business really comes down to how you run your business. So let me ask you. Are you a sales based direct seller or a recruiting based direct seller? Does it really matter?

I am a sales based direct seller. I believe that sales are the foundation and basis of our business in direct sales. By using customer sales and the growth of your business through sales as the main basis of your income, then you will have a stronger business overall. With this said, I am also of the belief that strong sales will lead to strong recruits who also use sales based business model.

Another important reason that I use a sales based business model is that you actually make more money from your team sales as you are getting paid on their sales as well as any increase in income from adding a recruit to your line. I truly believe that sales drive the whole system of getting paid from your recruits. They will also sell product and make money and start then recruiting, just as their upline shows them. And the circle continues and the strenght of the whole team grows. The more product your team sells, the more money you make as well as the company.

Recruit based income is a hard concept for me sometimes. By putting the most eggs in your basket based on recruiting and then hoping that you will build yourself a team that will support you is tough. How do you make a living in the mean time, while you are building your team? And how does your teammember become good at selling the product, if no one is showing them how to? Also, if no one sold product, how can the company continue to exist?

It would make me nervous to expect a team to support me. What if they all quit? What if they didn’t buy anything next month? What if the party circuit dried up for them and their recruting efforts died? If the product doesn’t sell, the company cannot profit either….

Where do you want your business to go? Have you thought about how you have structured your business? Are you maximizing that structure to the benefit of your income and your recruits income as well? Make sure you look at all sides of the business when setting up your business plan and structuring how you do business and share all sides with your recruits as well. Recruits will tend to follow your lead until they can create their own plan and become comfortable with the business as well as learning to maximize their own profitibilty. We certainly have a responsibility to our new business partners to make sure they are being profitable so that we have a long and mutually satisifying relationship.

So now you know the best of part of being a home based business owner. Maximizing your profits and your recruits profits as well. The more you sell, the more you earn!