Regardless of what type of business you are in creating a business brand is an important part of being a success. With a brand, you are creating the image that your customers will think of when they think of your business. Your brand is an integral part of your business identity and it tells the world who you are and what you do. It can be scary and tough to find the perfect brand, but here some tips to help you create your brand.
Start with asking some hard questions:
* Who are you?
* How is your product or service different?
* How does this product or service help others?
* Who cares about this product or service?
The answers to these questions can tell you a lot about how you feel about your business and can help you communicate your thoughts and feelings to the world. This exercise can also help you narrow down your ideas and help you determine which ones make the most sense.
The next step is to write out your mission statement for your business. Your mission statement is a written description of your business and what you plan to do. For instance, if you are an event planner, you may have a mission statement such as, “Our mission is to help people plan fun, creative, cost-effective events”.
Once you have your mission statement, branch out from there with ideas that tie into your statement. Using the above example, it is obvious that you want to be known for planning very festive, creative events that are also affordable.
Next, you can work on how to incorporate that statement into your logo and slogan. Some possible slogans could be, “Planning fun and creative events on a budget”, or, “Fun and creative events that don’t break the bank.” When it comes to your logo, you may want to have something in bright colors or a whimsical design to communicate the fact that your business is about having fun and being creative.
Using your mission statement and your logo ideas, these become a part of your new brand. Your next step will be to start establishing yourself as an expert in your field. Using the above example, you could start writing how-to articles and special reports, and even start giving speeches or teaching seminars that provide information on planning events that are fun, creative, and cost-effective.
Now this process is not something that is going to work overnight, obviously, but if you stick to your marketing of your brand and gradually widening your presence, you will start to notice that others will see you as their go-to person when they are in need of your service or product. This, in turn, will bring in new business and those critical repeat customers.