Starting any cold marketing program will require a bit of planning in the forefront. One of the first things you must identify is who will be your target market. You certainly do not want to waste time contacting those businesses or potential clients that would have no need for your services or products.
You need to sit down and make a list of ways to use your product then who uses your product and why. This will get you working towards the ultimate target.
From this list you are going to figure out what businesses in your community or surrounding communities are going to be targeted for this project.
Next post will be on what tools you will need.