Get That Contact Info by Using Craft Shows Part 3

Get That Contact Info by Using Craft Shows Part 3

One of the greatest benefits to setting up at craft shows is that you are exposed to all those potential customers within your target market. What an awesome opportunity to reach out and expand you customer base!

A lot of Direct Sellers use contact cards to capture the information of those that are potentially interested in the business or the products, fundraisers or hosting a party. But how are you going to get the potential client to fill out that card?

One of the easiest methods is to have a drawing for a prize that you donate. You are asking them in a non threatening manner to sign up to win that prize. You are, in turn, able to talk to that person about the products and more while they are filling out the card.

Another method of getting people to stop at your booth is to have something to hand out. A flyer, a mini catalog, a business card with a sample attached. As they accept the item you are giving out, you can ask about filling out a card to enter the drawing. You can also use a simple sign up sheet for future mailings or if they want to be on your sale notification list or to receive a catalog. Talk to the people walking by and do not forget about the other vendors!

Whatever method of obtaining their information is used, you want to make sure that you are using it. Don’t let those hard earned leads go to waste! You worked hard to get them now you must follow up within one week of the show. Send a postcard or email, depending on their preference marked, thanking them for coming to the show; that is was great meeting them. You want to offer a discount on their next purchase.

Follow up with everyone you have contact information for. And don’t just contact them one time. Every time you have a sale or a mailer going out, include these people. This is your warm list. They have been interested in your products, so include them as potential new customers. It is important to keep your name and business in the fore front. This leads to long term customer service and potentially great customers and That is what we work so hard for.

—————–
Copyright Chris Carroll All Rights Reserved
Chris Carroll is a sales professional that has made direct sales her business of choice and enjoys sharing with others. You can get more great tips on managing and increasing your business at her site DirectSalesTalk.

Building A Successful Craft Show Booth

Article Source- LadyPens – LadyPens

Building A Successful Craft Show Booth

Posted By Lisa Akers On September 20, 2008 @ 6:10 pm In Crafts and Hobbies | No Comments

If you attend craft shows as a vendor, you’ve probably experienced this: people walk by your booth, take a peek inside, and then walk on. Even if you do your best to greet them and invite them to browse, they smile politely and keep moving. How frustrating! I know that I’ve been there myself. I know I have great products, if people would just take a moment to come in, I know I could make a sale!

There are a few basic principles that you can use to make your booth more appealing and attractive to those “browsers.” After all, once you get them in the booth, you can find out what they need and if you can meet that need. Plus, you have a chance to talk with them and make them feel welcome!

Craft show booths are notoriously small retail spaces that have a lot of competition. Even if there are no other crafters in your specialty, there are many other vendors who all want to attract buyers. You have about 2-4 seconds to attract a buyer’s attention before they walk past your booth. That’s a big demand in such a small time. The best way to do that is to create a single focal point item that will draw them in, or at least slow them down. This could be a featured item, or a large photo, or even a demonstration. Whatever best shows your products is what you want to choose.

Now, take that featured item and create some emotion around it. Show a photo of someone using or wearing it and having fun. Show the item as it could be used – with seasonal or even household items. Set this display in the front of your booth and put it at eye level, about five feet high. No one will want to look up or down to see your featured item. It has to grab their attention as they glance around the room.

Once you have their attention, it’s important to keep it! You have to stop their glance from moving to the next booth. One great way to do this is with booth dividers. These are solid walls of color between your booth and the next one. If your craft show doesn’t have dividers between the booths, make your own. It’s easy to do with some PVC pipe and rod-pocket curtains. At a minimum, make one for the back of your booth. Use a solid color that complements your products or uses the colors from your logo. Hang your sign on this divider and maybe some large photos of your products or you making them. If your focal point display doesn’t catch their attention, large photos are a great way to show what you do.

OK, so now you have piqued their attention. What next? Chances are, they will have made eye contact with you. Invite them into the booth by asking them if they are looking for anything special. If they are, great! Point them in the right direction. If not, then ask if they have ever seen something like your focal point item before. Whatever you can do to keep their attention on you! Show them your favorite item, or the most popular item. Whatever you do, don’t just ask them to take a look around. Point them to something specific. If you are general and vague, they will keep browsing. If you are specific, they can see your handwork and expertise in products they might not have considered.

I’d like to add a word about booth layouts. Most booths are 10?x10?. This is pretty small, and crafters with many products are tempted to lay them all out and crowd in as many different things as they can. I’d really encourage you to not do that. Show a few products in a grouping and then leave some space. Show another grouping, then leave some space. Your mind will remember things if there is a gap between items. If you have piles and racks of items, the browser will keep on looking. Keep some items in storage under the table or in the back of the booth so you can meet a variety of needs.

Once your “browser” has decided to become a “buyer,” then it’s time to make sure they have everything they need. Point out another item you have in a similar color or style. Identify any accessories that go along with their selection. Ask them if you can contact them to follow up and see how they like it. Get a way to contact them and then you can let them know when you have new products, a new idea, or are going to be at another show. Your existing customers are more likely to buy from you again!

If, after all your efforts, the person keeps walking, try to ask them why they are leaving. Say, “Is there something I can do to help you find something today?” This makes you sound helpful and opens the door to talking about your product. When they respond, you can answer their question (if you know the answer) and then say, “Is there something about my products that I could do better?” This gives them a chance to be helpful back to you! Everyone likes to help. This will give you valuable marketing information for future events.

One last bit of advice. Find someone who can sit in your booth for a moment while you walk around the show. Notice which booths catch your attention and make a mental note as to why. Notice which ones are busy and see if they have an idea you can adapt to your own display. Most of all, make contacts with your fellow crafters. We’re all in the business of creating, and it’s nice to know there are others who share your passion and zeal!

Article by:

Lisa Akers is a craft show marketer and a knitting instructor. She knits to bring a sense of inner peace and stillness to her life, and encourages her knitting and crochet students to do the same – even while knitting socks. Life’s too short to wear bad socks! Visit her website at BeStillandKnit and sign up for her newsletter to find out how handwork can improve all aspects of your life!