5 Effective Ways to Advertise Your Craft Show

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Anyone can throw together a craft show, but getting the shoppers there is the key to a great event. Let’s face it; your vendors expect something from the fees that they pay to attend the show. It is your job to advertise the show and get those people to attend. Here are some tips that you can use to help to advertise your craft chow event.

1) Create a flyer and make sure that all of your vendors have a copy. Encourage them to share it with their customers and at other events that they are attending.

2) Online craft show event calendars are a great way to get the information out especially if you promote it ahead of time. If your show is large, you definitely want to be on sites like Craft Show News and Fairs and Festivals.

3) Advertising locally is a must. The Newspapers still rule when it comes to events. Take out an ad in the events column and run it on weekends several times before the event. Also run it the few days before the event and the day of as well.

4) Go to radio. If you are a non profit, radio stations will play ad spots for you at no charge is space permits. It is optional and they can pick and choose so make sure that you have great information for them. Plan this at least 1 month prior to the event.

5) Use local signage – make sure that you have signs at major intersections all over your area. Help direct people to where the event is being held.

These 5 easy tips will help with your attendance. By taking the time to advertise your event, you will increase the attendance making it easier to enjoy more shows in the future.

Are you growing your business thru craft shows?

A lot of Direct Sellers have found that using craft shows and festival type settings have expanded their direct sales business. These venues are great for finding customers, hostesses and getting your name out to the public.

If you are interested in more infomation on the subject, visit CraftShowTips.com and learn how you can use them in your direct sales business.

Planning an Awesome Craft Show

Want to put on your own craft show? Here are some tips to get you going~

Planning an Awesome Craft Show

Are you living in an area that has limited craft and vendor shows? Have you ever thought about developing your own but wasn’t sure how to go about it? Well here is the lowdown on how to grow your show into a well attended event.

Prep work for an event takes place months in advance. One of the first things you need to know is what type of event are you wanting to hold. Do you want retail items or a mix of crafts and arts? Think about your target market. What type of event would they want to attend and what type of items do they want to see and to purchase? Having a Direct Sales business, we may tend to want to only have Direct Sales people there as well as retail type items. But in order to grow your event and have good attendance and interest, a good balance should be the goal. Here is a secret that I learned. Most arts and craft vendors that make their own products do not like having too many Retail items at shows. It discounts the value of their hand made goods and they cannot compete price wise with something coming out of China. That is a good rule of thumb to keep in the back of your mind when planning your show.

Next on your list of things to do is find a great venue. The location plays a big part in how many vendors you can have as well as how many customers you will attract. Parking is a big part as well and having a place for the vendors to load and unload.

Advertising is huge! When figuring your costs, make sure you take into effect some advertising costs. A lot you can do free such as signs and press releases. But sometimes an inclusion into the Classifieds is not a bad idea. Don’t forget online posting in craft show listings as well.

Finding your vendors should not be too hard to do. Attending other shows with your application and show information in hand and personally asking people to attend is a great way to grow your attendees. Mind your location and map out your spacing so you do not over invite.

Think about food booths and drink booths. Many shows I attend do not allow other beverages sold as the sponsor of the show sells those. Adding a food or beverage booth will depend on your hours, location, attendance and availability to support these types of booths. If you are planning events that say a church or non profit is hosting, most of the time that group sells the food and drinks as a fundraiser.

Use your good customer service with your vendors. Showing them that you care and want to make this experience a great day for them is very important. Remember the vendors are there to make money and that should be tops on your list. Take care of them and they will take care of you!

Another tidbit regarding your vendors would be to make sure that you do not place competing products next to each other. Place them as far a part as possible. Remember that each vendor is its own store. A retailer would not build a jewelry store next to a jewelry store so be mindful of your placement of your vendors; ie. Your customer.

Work on your next show right way. Invite your vendors to the next year’s show and ask for feedback to help you plan and make it a better function. Growing your show each year will mean a better event for everyone! Good luck and Have Fun!!!

Copyright Chris Carroll All Rights Reserved
Chris Carroll is a sales professional that has made direct sales her business of choice and enjoys sharing with others. You can sign up for tips on managing and increasing your business at her site DirectSalesTalk. You can also find her at her business site ShopOnYourSeat