Why Branding is Critical for a Direct Sales Business

When it comes to starting a direct sales business, there are so many things that need to be addressed as you begin your journey with your new business. One of the most critical things to decide, even before you start your business probably, is how you are going to brand yourself.

Why is branding critical for direct sales?

What is a brand and why does it mean so much to my business??

A brand can be a logo, a name or style – and in many cases all of these, that people identify with you and your personal business. For instance, you may be selling Avon but you are not Avon itself. You are a representative of Avon.

Developing a brand for your personal business is critical for separating yourself from the other consultants and naming your own name in a direct sales business. As you work your way through your website development, your social media accounts, and personal one on one sales, using your own brand will help your customers identify with you.

For many, using their name is great. This would go across the website development and all social media actions. For others, creating a business name is preferable. For my Jerky Business, I use JerkyOnTheGo and have great team graphics that I use. This helps identify me and my business to others.

Whatever you decide to use, be it your personal name or a business name, make sure that you can use it everywhere. From signing up for your business url’s to social media pages and even local business, branding yourself from the beginning is a great idea and will really help with your marketing efforts.

But even if you are a seasoned rep, you can always add some branding to your site and social media now for great results. Give it a try!

image by KROMKRATHOG freedigitalphotos

Sales or Party Swapping With Other Reps: Yea or Nay

direct marketing party swaps
Every direct sales representative wants to increase their sales. That is a given in this market. Sales is the nature of this business overall. And for many years there has been many groups of direct sales reps that have gathers for support and learning on various groups boards or facebook groups. It is a wonderful thing to see so many people help one another.

Also within those groups you will see offers of party swapping and sales swapping between reps. What is your take on these types of activities in groups? Do you have an overall feeling about them? Have you been burned before?

Sales or Party Swapping With Other Reps: Yea or Nay

The groups are wonderful for sharing your information and tips and a place to gather and make friends. However I really do have some issue with swapping parties and sales between reps. Here are some things to consider:

* If you are relying on other reps to support your business, are you really being successful at all?

* If you need help making minimum orders, maybe look at how you are marketing your business.

* If swapping a party for a party is done as a means to get your leader off your back, how are you making money in the long run? Will you get other bookings from it?

* Have you booked a party from another rep to help someone out but she does not come through on her end? How does that make you feel?

* Have you retained another rep as a long term customer or is it a one time sale or product swap?

* Have you continued to buy from another rep you swapped product or parties from?

* Wouldn’t reaching out to others who will help you grow your business and make money be a better choice?

After all, we are in business to make money. Not necessarily for using that product we sell as a means to swap for someone else’s product. If you want another persons product, honor them and yourself by making the purchase. I believe what goes around, comes around.

image from stuart miles and freedigitalphotos

Tips for Using Lead Boxes in Home Based Businesses

Offline marketing is still a very important part of our business as a direct sales professional. While much of our business has transformed to being online, being a powerhouse in your local market is an important part of being a well rounded consultant and an effective leader for others. Many consultants have used a lead box successfully in the local market, including myself. Let’s look at some tips for success using a lead box.
Marketing Plan On Screen Shows Marketing Strategies by Stuart Miles and freedigialphotos

Tips for Using Lead Boxes in Home Based Businesses

First, we need to look at what a lead box is. A lead box is a cardboard or Lucite box where an interested person can drop their information for a call back or contact from you. Usually a pre-printed questionnaire or tablet is attached so the interested party can fill out their name, contact info and then check mark what type of contact they want from you.

So in terms of using these lead boxes successfully, you need a few things to encourage use.

1) Think about what information you want from the contact. Are you looking for email contact, phone or mailing? Specific questions you want answers to? Create an info tear-off sheet reflecting what you want to know. Do not make it too long. Short and sweet is the best.

2) Place the lead box in shops or places where you know the owner personally. You will need to monitor the box and sheets often

3) Only place the boxes in relevant places. For instance, if you are in a beauty business, look for clothes shops, shoes shops, accessory shops, hair and nail shop, etc. to place your boxes.

4) Maintain your boxes and remove the leads several times a week. Leave one or two in there to encourage others to use them.

5) Think about offering a giveaway of some sort to encourage the use of the lead box. Most reps find this works well. A monthly giveaway is easy to manage.

6) Make sure to let those signing up know on the form that using the form is their authorization to add them to a mailing list or email list. Always be up front!

7) Use these at vendor events,craft shows, etc. that you attend to add to your contact list.

Using lead boxes in your home based business can be an effective tool depending on how you manage the boxes. They are a great way to find more local contacts for parties and mailing lists. I have found these boxes online and at Staples. Why not give them a shot in your offline marketing efforts for your business.

image from stuart miles and freedigitalphotos