Why Your Business Needs a Mailing List

Posted by Chris | Posted on 20-05-2012

Category : Direct Sales Marketing, Small Business Tips

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Every business needs to have a mailing list of one kind or another. What is a mailing list? It is list is a list of people who signed up and opted in to receive your mailings, such as newsletters, ecourses, ebooks, and other emails. There are many benefits to having a huge mailing list. Let’s look at a few reasons why you will want to start building one today.

There is an old saying and many sales people know this one: “The money is in the follow up”, and that holds true for your list as well. Your mailing list provides you a way of staying in touch with people who have visited your website. Maybe they didn’t buy anything the first time they visited your site. However, if you stay in touch with them on a regular basis, they may turn into a loyal customer.

There are several types of mailing list formats to choose from and you may want to include each kind on your website. You can offer a general newsletter that people can subscribe to. This is a great way to keep people informed on the updates you have made to your site. You can include excerpts from any articles you recently added with links to the full text. If you offer podcasts, you can include information about upcoming calls, guests and information you will be featuring, etc.

You can also choose to have a tips list or ecourse. People love numbers and are eager to sign up for a tips list, such as “15 Ways to Get Organized Today” or “50 Ways to Work from Home”, etc. These tips can be small emails that are delivered daily or weekly to your mailing list. An ecourse is a great way to promote your information products a bit at a time so you are in front of your customers and potential customers often.

The best way to manage your new mailing list is through an autoresponder service. When you sign up for such a service, you can create a list and load email messages into it. When someone signs up for your list, they will automatically start to receive the messages you have already written. Each person will receive message 1, and the autoresponder will continue to send the messages in the order you selected.

While the main purpose of having a mailing list is to promote products, your visitors will be eager to sign up for them if you provide helpful information. Use your mailing list to allow you to cross promote your products and services and turn “fence sitters” into customers.

Working Your Sales Funnel in Direct Sales

Posted by Chris | Posted on 22-04-2012

Category : Direct Sales Marketing, Direct Sales Tips

Tags: , ,

Product sales are a major part of your home based business and direct sales business. Just because you you have a website or a booming offline business now does not mean that you can sit back and let it all run on it’s own. Things change in a flash!

Obviously there are a lot of lookie lou’s when it comes to sales. If your product is on the web, answer this… What is your Sales Conversion? That means, how many people come to your site before a purchase is made? 1%? 2%?

If you are getting decent traffic, but your sales are a ghost town, you need to look at growing that percentage pronto.

What Works for Conversion?

Ads
Back Links
Content and More Content

If you are selling one on one, your conversion rate should be higher as your potential customer can see your product, feel it, etc. If your conversion rate is not great, what can you do?

See More People! Talk to More People!

I am sure that you have heard of a sales funnel. You all know that a funnel has a wide opening on the top and a very small one on the bottom. Your sales funnel needs to be filled on a continual basis for your conversion rate to change. You need to be talking to more and more people daily – feeding them into the “opening” of your sales funnel for them to come out at the bottom.

Set yourself a goal. Look at your conversions today and plan how many people you would need to talk to or reach, if you are online, in order to increase your conversions. The more conversions you make, the more income you make.

Then practice!

You can make a difference with in depth knowledge of your business and a plan.

Getting to the Next Level in Your Direct Sales Business

Posted by Chris | Posted on 18-03-2012

Category : Article Marketing, Blogging, Direct Sales Marketing, Direct Sales Recruiting Tips, Ghostwriting for Blogs, PLR Articles

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There are a lot of direct sales and MLM reps that are selling product and doing great in their business on a weekly and monthly basis. You are growing your customer base and earning a decent amount of money on sales and maybe even some residual on your leadership. Getting that check each month is is great and it really helps pay some bills and maybe even take some vacations here and there. That is such a wonderful feeling!

But if you are someone looking to get to the next level of leadership and really grow your network, listen for a minute to what I have to say.

There are so many tools that you can use to get there. Blogging, Article and Content Marketing for sure. But the key is Recruiting the Right People and having the drive to see it through.

So, Who are the right people? Those that want to learn the system and process and can duplicate it!

Look at the leaders in network marketing and MLM’s today and look at what they have in common. Large teams and downlines. Look at the type of people they are recruiting. They give you the information and say duplicate it. Maybe they give you a script and say duplicate it.

If you can duplicate the information and start bringing in those that are able to duplicate the information, guess what? Your numbers will be growing substantially. The rest will come right along with it. Sales certainly. The articles and content marketing for your website and blogs will become a tool for the info they need for conversion.

Think about it and let me know how I can help you start moving towards the next level.

Marketing Your Company Using Professional Product Reviewers

Posted by Chris | Posted on 15-03-2012

Category : Direct Sales Marketing, Small Business Tips, Social Media for Direct Sales

Tags: , , , , ,

Building your business in a struggling market can seem like a daunting job, especially with hundreds of other direct sales reps and companies vying for the attention. With an online business, there is a great method that you can find useful to get your name out to the crowds easily and relatively quickly. It is called Product Reviews.

There are hundreds of product review blogs in the online world that are willing to review an item that is sent to them. In turn, they will post about your product and your business which will bring you valuable backlinks and promotion. One such blog that will handle direct sales products is Two Classy Chics.

There are a few things that you need to check for before randomly contacting a review blogger. You want to look for a professional product reviewer, not someone that does it casually. Here is what to look for:

1) Check out their site and read the reviews they post. Make sure they are detailed and give proper links to the sponsor. The review should be more than a paragraph or a few sentences and should have at least 2-3 backlinks.

2) Check and see how many reviews they have written. Look for their followers and make sure they have written a lot of reviews before yours and they have a lot of followers.

3) Check to see if the reviews they have written are in similar product lines like your product. If you are looking at a mom blog that deals in organic diapers mainly, your beauty or kitchen items might not get the right attention.

4) Ask what the turn around is. Ask them if they will promote your review at all and if so, how. Ask them if they ever remove reviews or links… they should not.

5) See if they also host giveaways. Giveaways of additional product will give you a lot of traffic to your site and can create a lot of interest if it is run properly. You can use it to gain new followers to your social media sites which means you can then market directly to them.

Using product reviews and giveaways can really work to help kick off your marketing effort. It can bring your new followers to your social media accounts and create some excitement.

If you have a product you would like to market, check out my review and giveaway blog at Two Classy Chics to see how I can help your business.

Grow Your Blog and Business with Guest Blogging

Posted by Chris | Posted on 14-03-2012

Category : Blogging, Direct Sales Marketing

Tags: , ,

Doing business on the internet is an ever changing entity. It reminds me of large, wild being that with each breath grows and can over take you eventually. But with time and practice, you can learn how to control it, grow with it and even make it work for you.

That is probably not a very good analogy, but it resembles and reminds me of how fast doing business on the internet changes and that we must also change if we are going to stay ahead of the changes. We have to look for new ways to market to stay ahead of the beast!

Growing your blog and using it for your direct sales business is also an ever changing entity. By working steadily and consistently, marketing your business through your blog can really bring your business new clients and a new focus. But sharing it with only those you know is not going to get you the following you need. One great way to expand your audience, your reach and your business is through guest blogging.

Guest blogging means that you would write a post for another blog with similar interests and you could then cross market your business through your authors box that would be published along with your post. The blog owner would also market you article to her/his readers so that you are now receiving new readers and potentially new customers too. Guest blogging will also bring you valuable backlinks and traffic back to your own blog and website which are important to your position in the search engines.

Look for site owners with similar topics that you write about and send a note asking if they accept guest posts. Many times blog owners are looking for additional content and would welcome your post. It can be mutually beneficial to both of you.

So for great backlinks and traffic, an increase in readership and a new way of marketing your business, check out guest blogging today.

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