Using Customer Appreciation Days in Your Direct Sales Business

Using Customer Appreciation Days in Your Direct Sales Business

We talk a lot about customer service and how to make sure that your focus is on retaining customers and growing your business.. Using a one day function is an added benefit to your mission to Spoil the Customer!

There are so many ways you can easily and effectively spoil your customer. I am going to share a few ways with you.

• Have a Progressive Sale. Start your sales at 8am and offer a discount of say 30% from 8:00-9:00am. From 9:01-10:00 the discount goes to 25%. From 10:01–11:00 it drops to 20% and so on. You can run your sales anytime of the day; early, late, whatever works for you. I would caution you to only do this once per year as it can take a big chunk out of your profits. So make it a super special event and pick an obscure day to hold it each year so they can look forward to it, like St Pat’s day or the First Day of Spring.

• Do an Open House. Another special 1 day event that can really allow your customers to get to know you and spend one on one time with you. Offer specials deals, free gifts, basket drawings; whatever you like. Set up beautiful displays and let them browse new product lines and get to know your business. Offer cookies and coffee and sit and chat with them. By really getting to know your customer, you can offer them products to fit their needs in the future.

• Free Gift with Purchase. This can be a special Customer Service Week offer. “For all orders received the week of…. A free gift will be included with your order in appreciation for your loyalty. Thank you for being My Customer and friend” or something like that. This is a great tool to use as you will not be losing profits as much as you would with a progressive sale. Gifts to customers in the US up to a certain amount are allowed to be written off on your taxes. (check with your tax advisor as I am not one!)

• Big, Fat Clearance Sale. I love doing this one and usually do 2 a year. It allows me to lower my inventory and bring cash into my pocket. I usually do one over the holidays to lower my inventory for year end and one when I am feeling cash poor. It is amazing how much inventory we can accumulate over the year. I make a flyer with all of the inventory on it with the price and make it “first come first serve”. “Existing inventory only!” I mail it out first to my customers and then 1 day later put it out on the email addresses so they all get it about the same time. Make it a good deal and you can move some of this product out.

There are many, many more ideas that I am sure you can come up with but these are the ones I have effectively used in my business. By using one, two or all of these ideas and doing them each year, you will continue to cement your relationship with your customers. Keeping their support is key to your success. Enjoy!

Copyright Chris Carroll All Rights Reserved
Chris Carroll is a sales professional that has made direct sales her business of choice and enjoys sharing with others. You can sign up for tips on managing and increasing your business at her site DirectSalesTalk. You can also find her at her business site ShopOnYourSeat If you would like to use this article for your newsletters or website, all links must be live and clickable.

Sales Tips to Improve Your Business

If you are great at crafting but only so-so at the sales portion of your business, you can get help. I am a sales professional and have a website dedicated to sales and direct selling in particular. Sales of crafts is a direct sales business to me. Plus as a small business owner, there is a lot of information that you may need to know!

Stop by my Direct Sales blog called DirectSalesTalk and check out the hundreds of articles there to help you grow and define your business. I know there is information there to help your business.


Making the Call

How many times do you call your customers? Do you call them?

Do you have a plan in place to call them at certian times?

Create a procedure to call your customers on a regular basis. If you are in a party plan, you should be calling customers the next day after the party. Don’t know what to ask? Here are a few suggestions.

*You were so busy totalling up the orders you did get a chance to ask them about any questions they have had.
*Do they want to add anything?
* Is there something you loved and didn’t order? Booking opportunity right there.
*Are they interested in hearing more about joining your company? *How about if they know anyone how many be interested in joining or having a show

If the customer was a catalog order and was not at the party, a call to them would be very important. Talk about your company, if they have never ordered before. What things do they like? Favorite products make it easier to ask for a party date. How about friends they may know that would be interested in purchasing or hosting a party? Ask about interest in joining your company.

Other times to call your customers is when new books come out and when new Product lines are introduced that they will be interested in. Also after the orders are delivered, if the hostess is making the delivery for you. Make sure the product is correct and they know how to use it. Tips on the use of products is a sure winner in keeping a customer satisified.

I keep an index file on my customers and their favorite items, scents, shades. You will always have something to talk to them about and that makes for super customer service. You want your customer with you for a long time, not just one order.

So put your plan in place and increase those sales today and develop your customer for a long term relationship.