Content Marketing and Your Direct Sales Business

If you have been around visiting business blog or follow business people on Twitter, chances are you have heard about content marketing lately. It has become the new buzz word but it is an important one for your direct sales business. It is especially important if you plan on blogging and promoting your business on the internet.

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Here are some facts about content marketing.

Content marketing is much more than article writing. According to the Content Marketing Institute, its definition is:

… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

It is a form of writing that directly speaks to your reader by creating content that will change or enhance your reader’s knowledge and encourage them to eventually make a purchase.

What is Content Marketing specifically NOT –
Is is not a sale pitch in the form of an article. It is not the constant barrage of “buy from me”.

Content Marketing is a smart form of sharing your information with your reader that offers them valuable information on a consistent basis so that they can decide when, if, and how often to convert a sale. By not slamming them on the head with sales pitches, you are going to be much more effective in your delivery of product information and other information that they will want to know. Plus using your content through your social media channels, you will offer those followers intelligent content that they want to read and that they are interested in too.

This is why blogging is so important for your direct sales business! Without a blog, you do not have a format in which to communicate to your online customers and potential customers the intelligent content you want them to read. To convert a sale on the internet without content, that means you are relying solely on linking and ads. While in some formats that will work, for long term success you need a more visible action that is proven to work by millions of small businesses and their satisfied customers.

Case in point… this entire blog is an example of content marketing. Think about that and decide if it works for your business.

Need help? Ask me about my writing services

Why Your Business Needs a Mailing List

Every business needs to have a mailing list of one kind or another. What is a mailing list? It is list is a list of people who signed up and opted in to receive your mailings, such as newsletters, ecourses, ebooks, and other emails. There are many benefits to having a huge mailing list. Let’s look at a few reasons why you will want to start building one today.

There is an old saying and many sales people know this one: “The money is in the follow up”, and that holds true for your list as well. Your mailing list provides you a way of staying in touch with people who have visited your website. Maybe they didn’t buy anything the first time they visited your site. However, if you stay in touch with them on a regular basis, they may turn into a loyal customer.

There are several types of mailing list formats to choose from and you may want to include each kind on your website. You can offer a general newsletter that people can subscribe to. This is a great way to keep people informed on the updates you have made to your site. You can include excerpts from any articles you recently added with links to the full text. If you offer podcasts, you can include information about upcoming calls, guests and information you will be featuring, etc.

You can also choose to have a tips list or ecourse. People love numbers and are eager to sign up for a tips list, such as “15 Ways to Get Organized Today” or “50 Ways to Work from Home”, etc. These tips can be small emails that are delivered daily or weekly to your mailing list. An ecourse is a great way to promote your information products a bit at a time so you are in front of your customers and potential customers often.

The best way to manage your new mailing list is through an autoresponder service. When you sign up for such a service, you can create a list and load email messages into it. When someone signs up for your list, they will automatically start to receive the messages you have already written. Each person will receive message 1, and the autoresponder will continue to send the messages in the order you selected.

While the main purpose of having a mailing list is to promote products, your visitors will be eager to sign up for them if you provide helpful information. Use your mailing list to allow you to cross promote your products and services and turn “fence sitters” into customers.

Business Cards Still Pack a Powerful Punch for Marketing Your Business

Copyright Chris Carroll and DirectSalesTalk. If you see this on any other site without my byline, please let me know.

Many people think that business cards are a thing of the past. They have been around for years and years and haven’t really changed that much. Many, and I may even go so far as to say, Most people with internet business don’t even have one.. do you?

But here is the drill. Business cards still pack a powerful punch when it comes to using them for marketing your business. If you have an online or and offline business, you need a business card. Why?

Here are a few things to think about regarding this little piece of precious cardstock.

* You are out running errands and run into an old friend who has lost your number and you really want to get back together with her… pull out your business card

* You meet a new friend at the college class that you are taking and want to meet for coffee later in the week… pull out your business card

* You have a friend that knows a friend that wants your products or want to learn more about your business… give her several of your business cards

* You are recommending a friend to another associate and want want the associate to know where the lead came from… give them your business card

* You have a business associate interested in networking with you… swap business cards

* You really want to grow your business both offline and online… have business cards

* When it is hard to describe all of the things you do in your business… have business cards to offer so people can checkout your site

* When you want to promote your business by growing your customer base… use business cards with discount codes on them

* You are at a professional marketing event…. you better have business cards

* You are out networking in your community… you better have business cards

Do any of these scenarios sound like something you have been involved in?

As you can see, these little pieces of paper happiness really carry a powerful impact for your business. You can use them to tell the world about you and your business, regardless if it is offline or online.

You think cards are boring? Spice them up! Get creative! I have seen business cards made in the shape of a circle, in bright colors, out of magnets, in a funky font, use glitter, use leopard print, printed vertically instead of horizontally… whatever you want to do to your business card the better.

Besides it needs to reflect you and your business. So if you want to make an impact, get some business cards and market the heck out of your business!

Copyright Chris Carroll 2011