Marketing Your Direct Sales Business Through Blogging

Marketing Your Direct Sales Business Through Blogging Online Marketing Signpost
Copyright Chris Carroll and DirectSalesTalk. If you see this on any other site without my byline, please let me know.

Becoming unique in an online community requires a lot of work. It is not easy to start a direct sales company and work it online and offline at the same time. Many direct sales people actually choose where they are going to focus their business and a majority of them choose offline sales and marketing. When asked, most reply they don’t know how to find customers online.

It is a tough market online. I am not going to sugar coat it for you. Its true. You have competitors and because of that, you have to find a niche; a place that you carve out for yourself. Blogging and using articles can be a great marketing tool for you and your business to help you carve out that niche.

Many people are afraid of blogging, but honestly it is just an expression of you. Who you are and what you love or don’t love. Using it for marketing your business is as simple as starting to write about your business. Teach your readers about your products. Teach others about your business. Share information that you have gathered and learned and you are on you way!

When you run out of topics to write about (and that does happen sometimes), many turn to PLR articles. These are articles written by a ghostwriter, priced inexpensively so they can be sold many times over. The great thing about that is you can then take that article and rewrite it to your style and flavor and publish it as your own. It is a great way to get your brain flowing on topics again.

Marketing your direct sales business online doesn’t have to be rocket science. Start with a blog and some ideas. You can then start sharing with others and soon your blog will be seen by many and your business will soon be growing too.

copyright Chris Carroll 2011

Being Unique

Being unique in the craft show arena is a huge plus. Don’t be afraid to put your most interesting and different things out there for the world to see. What we are looking for is a niche.

I have talked before about making your booth, your product and anything else different if you are selling an item that is very popular. We all know that there are tons of candles out there. How are you diffferenciating yourself from the pack? Same goes for Jewelry. Do you make one thing super well and the rest ok? Then focus on the super awesomeness of the one you do.

Fancy up your labels, bags and displays. Consider having a vinyl banner made from a sign company if you are going to do a lot of shows.

    No handwritten signs please! Remember you are a professional and this really detracts from that.

Take a close look at your line and see what you can change to target in on a niche.

Need direct sales help? Visit my Direct Sales Blog. Increase your sales power!


Burn Out and Niche Marketing

I hope your week is going superbly! A few weeks ago on
WahmTalkRadio , Kelly was talking about Job Burnout and how we can bounce back from that. I wanted to put that into context as far as Direct Sales is concerned.

Running your own business is a huge job! Maybe more than some of
us expected when we signed up. Losing your fire, your spark, can
happen! If you think about all of the work that is involved with
our business, it can be a downer!

So, what can we do to find our light again? Niche marketing is a
really good way to focus and resurrect your business.

What the heck is that?? Well, if you think about all of the
different ways we can sell our product, recruit people and market
ourselves through fundraisers or special functions, each one of
those can become a niche market.

Say you are good at Leading people and chatting up people in the
store. Focusing on recruiting may be a plus for you. If you are
great at selling and love farmers markets, then working the shows
may be a great niche for you. If you are a great partier and love
party’s, then work your business that way.

Taking a break for all of the other aspects of your business for a
while and not allowing yourself to be overwhelmed with all of the
business marketing methods is a great way to re discover your
business. Many, many women work only certain methods and they do awesome. It is like a breath of fresh air to your brain! LOL

Do some soul searching this week if you are feeling the pinch! And
if you are looking for an awesome place to advertise
your business, check out DirectSalesTalk. I put ALL of
the advertising on sale for the Summer! Summer is a Great time to pick up
customers and especially new recruits who need to pay off their vacation bills!

Have a great and Prosperous Week!!