Tips for Using Lead Boxes in Home Based Businesses

Offline marketing is still a very important part of our business as a direct sales professional. While much of our business has transformed to being online, being a powerhouse in your local market is an important part of being a well rounded consultant and an effective leader for others. Many consultants have used a lead box successfully in the local market, including myself. Let’s look at some tips for success using a lead box.
Marketing Plan On Screen Shows Marketing Strategies by Stuart Miles and freedigialphotos

Tips for Using Lead Boxes in Home Based Businesses

First, we need to look at what a lead box is. A lead box is a cardboard or Lucite box where an interested person can drop their information for a call back or contact from you. Usually a pre-printed questionnaire or tablet is attached so the interested party can fill out their name, contact info and then check mark what type of contact they want from you.

So in terms of using these lead boxes successfully, you need a few things to encourage use.

1) Think about what information you want from the contact. Are you looking for email contact, phone or mailing? Specific questions you want answers to? Create an info tear-off sheet reflecting what you want to know. Do not make it too long. Short and sweet is the best.

2) Place the lead box in shops or places where you know the owner personally. You will need to monitor the box and sheets often

3) Only place the boxes in relevant places. For instance, if you are in a beauty business, look for clothes shops, shoes shops, accessory shops, hair and nail shop, etc. to place your boxes.

4) Maintain your boxes and remove the leads several times a week. Leave one or two in there to encourage others to use them.

5) Think about offering a giveaway of some sort to encourage the use of the lead box. Most reps find this works well. A monthly giveaway is easy to manage.

6) Make sure to let those signing up know on the form that using the form is their authorization to add them to a mailing list or email list. Always be up front!

7) Use these at vendor events,craft shows, etc. that you attend to add to your contact list.

Using lead boxes in your home based business can be an effective tool depending on how you manage the boxes. They are a great way to find more local contacts for parties and mailing lists. I have found these boxes online and at Staples. Why not give them a shot in your offline marketing efforts for your business.

image from stuart miles and freedigitalphotos

Tips for Using Networking Events to Grow Your Direct Sales Business

Networking is such a hot topic and even though you think this is something that is relatively new, I first wrote about networking events on this blog over 7 yrs ago! While I thought a refresher post would be helpful, the bottom line is that some things are still the same when it comes to networking for your direct sales or small business.
Today, there are plenty of different methods of networking that it can easily become overwhelming to you. But using local networking methods and events will help you grow your direct sales business.

Here are a few things to look for when starting the networking process for your business:

• One of the first things you want to do is find and event that is convenient and at a time that you can continue to participate on a regular basis.

• Look for a networking group that has a topic or theme that fits in with the niche you want to promote. Going too far out of your niche may be a stretch and then you will not get the response that you are looking for.

• You can look at local chamber meeting. These are great for getting to know your local independent business owners as well as a great avenue for getting your name out in your community. Local businesses love to support each other.

• There are also local groups that meet on a huge range of topics. Whether you are looking for business groups, reading groups, religious groups, mommy type groups, social media groups or whatever your desire, you can find that through the system. There are a lot of groups that are super active and offer little to no cost.

• Also available are the BNI meeting groups. These are awesome for true networking and lead passage. You will meet a large array of local businesses that join the group for a year or more at a time. The cost of this group is a bit higher and you need to commit to attendance policies. The rewards of this type of group can be beneficial. You can visit as a guest a few times before committing.

Tips for Using Networking Events

When participating in your group, make sure to always bring your business cards. Make it a point to take some time to really talk and get to know people. Networking is about helping someone else solve their immediate problem or need. It is not about trying to get as many people as possible to listen to your 30 second elevator speech, although you do need to have one.

When you are chatting with a business member, ask them important questions about them. Learn what their business is and does. Ask about their likes and dislikes in their business or issues they may be having. Try and get to know something interesting about them. After you move on to another person, make a few notes on their business card about what you talked about so that you can remember. The following day, drop them a note about how much you enjoyed meeting them and, “Hey, here might be a solution something we chatted about” or an article you may like pertaining to their business, etc. If you really hit it off, ask them to coffee or something.

Use these tips to help you work your networking events successfully. Don’t try and run through a room and meet everyone. Don’t try and pass your business cards out to everyone. Make each connection special so they remember you and you remember them. Each one of those connections is very valuable. You may need them some day and having a great local contact is worth its price in gold so use them wisely to grow your direct sales business.

4 Tips to Build Your Online List To Offline Customers

Building an email newsletter subscriber list is a great way for you to keep in touch with your customers without having to spend a lot of time on communication, if compared to telephone calls and one on one contact. If you ask any marketer, they will tell you your list is the most important item to have in your marketing and sales toolbox. Plus there are many ways you can build your list with your offline customers that are low cost or free and they don’t take a lot of time to accomplish.
Here are 4 great ways you can add to your mailing list this while working your direct sales business offline.

1. At the Home Party: During your home party demonstration, make sure you spend a few minutes talking to your party guests about your email newsletter. Let them know how they can sign up and how being a subscriber will benefit them. Make sure they know that they can opt out at any time!

2. Business Cards: If you are serious about building a subscriber list consider purchasing business cards that have all of your email newsletter information printed on them. You will want to hand out these business cards to everyone you come into contact with and make sure you include one in each customer’s bag when packaging up their orders.

3. Flyers: Sit down and write a few paragraphs about your newsletter and print out several copies. This flyer or mini flyer should include your sign up information and some newsletter content information along with all of the perks for being a subscriber. Hand these flyers out to people at your home parties and at your offline networking events. If you want to skip the business cards, print out a lot of flyers and toss them in customer’s bags.

4. Offline Product Giveaway/Raffle: Write up and print out 50 or more giveaway/contest entry forms and hand them out to people you come into contact with. Let these people know that if they sign up for your email newsletter they will earn a chance in your giveaway drawing to win XYZ product. When you do a giveaway or raffle, it doesn’t have to be an expensive product that you are giving away.

As you can see, there are many free and low-cost ways you can build your email newsletter subscriber list while marketing it to your offline customers. These four ideas will help you get the ball started on building that list and they don’t take a lot of time to implement. Publishing an email newsletter is a great way for you to stay in contact with your customers which in turn gets you repeat sales and business.