A press release is an excellent way to gain publicity and exposure for your business. You usually see it used with larger entities but it can be a fabulous tool for a business of any size. It is a perfect avenue to use for announcements regarding your business such as a special event that you are holding; a special incentive you are offering and even a level up promotion in your business. This is a good way to bring publicity and credibility to your business and you can use the clippings of the published story and the online links as part of your press kit.
Submitting a press release can be done at any time, however you may find that the media will publish something more likely when something special is happening in your business such as a grand opening, special event, or special offer. Look at your businesses promotional calendar and identify good times to send a press release out for publication.
So how do you format a press release? Here are some simple tips for formatting it properly for release.
1) If your story can be published at any time, place the words “For Immediate Release” at the top left hand corner. If the information should only be released after a certain date, use the phrase “For Release After [insert date]. Under those selected phrases always include your contact information.
2) The next area of the press release is the “body”. This is the part of the press release where you include the information you want to publicize. Try to keep your press release under two pages. If it is more than one page include the word “more” at the end of the first page.
3) As you write the body of your press release, keep it focused, clear, and concise. Try to answer the five basic questions – who, what, why, where, and when. Who are you, and what, exactly, are you promoting? Why is your target market interested in this? When and where is this taking place?
4) At the end of your press release insert three number symbols (###).
5) Once you are finished with your press release, start submitting it to the media. This can be to your local media outlets, such as newspapers, regional magazines, radio and television stations, or media outlets in geographic areas that you want to advertise and have publicity. Don’t forget to submit your press release to electronic media, such as newswire services and even Internet Talk Radio programs.
6) If you are promoting an event that will happen on a specific day, make sure to submit your press release early enough so that it has time to be received and facts can be checked and published in a relevant time frame.
It may take a bit to get your story picked up so don’t give up on press releases. Try a different media source or rewrite your press release. Make sure to submit it when you have something to promote for a higher success rate. Remember that the media receives a lot of press releases and they look for specific stories to fit in with their needs. When you are writing your story, make it compelling and special.
Never forget keep trying and it will happen!