Want to put on your own craft show? Here are some tips to get you going~
Planning an Awesome Craft Show
Are you living in an area that has limited craft and vendor shows? Have you ever thought about developing your own but wasn’t sure how to go about it? Well here is the lowdown on how to grow your show into a well attended event.
Prep work for an event takes place months in advance. One of the first things you need to know is what type of event are you wanting to hold. Do you want retail items or a mix of crafts and arts? Think about your target market. What type of event would they want to attend and what type of items do they want to see and to purchase? Having a Direct Sales business, we may tend to want to only have Direct Sales people there as well as retail type items. But in order to grow your event and have good attendance and interest, a good balance should be the goal. Here is a secret that I learned. Most arts and craft vendors that make their own products do not like having too many Retail items at shows. It discounts the value of their hand made goods and they cannot compete price wise with something coming out of China. That is a good rule of thumb to keep in the back of your mind when planning your show.
Next on your list of things to do is find a great venue. The location plays a big part in how many vendors you can have as well as how many customers you will attract. Parking is a big part as well and having a place for the vendors to load and unload.
Advertising is huge! When figuring your costs, make sure you take into effect some advertising costs. A lot you can do free such as signs and press releases. But sometimes an inclusion into the Classifieds is not a bad idea. Don’t forget online posting in craft show listings as well.
Finding your vendors should not be too hard to do. Attending other shows with your application and show information in hand and personally asking people to attend is a great way to grow your attendees. Mind your location and map out your spacing so you do not over invite.
Think about food booths and drink booths. Many shows I attend do not allow other beverages sold as the sponsor of the show sells those. Adding a food or beverage booth will depend on your hours, location, attendance and availability to support these types of booths. If you are planning events that say a church or non profit is hosting, most of the time that group sells the food and drinks as a fundraiser.
Use your good customer service with your vendors. Showing them that you care and want to make this experience a great day for them is very important. Remember the vendors are there to make money and that should be tops on your list. Take care of them and they will take care of you!
Another tidbit regarding your vendors would be to make sure that you do not place competing products next to each other. Place them as far a part as possible. Remember that each vendor is its own store. A retailer would not build a jewelry store next to a jewelry store so be mindful of your placement of your vendors; ie. Your customer.
Work on your next show right way. Invite your vendors to the next year’s show and ask for feedback to help you plan and make it a better function. Growing your show each year will mean a better event for everyone! Good luck and Have Fun!!!
Copyright Chris Carroll All Rights Reserved
Chris Carroll is a sales professional that has made direct sales her business of choice and enjoys sharing with others. You can get more great tips on managing and increasing your business at her site DirectSalesTalk.