Is Direct Sales and MLM Business for Men Too?

I am a member of many forums and boards that are direct sales focused. Often the topic comes up that has to do with men in a direct sales business or MLM. Many times the question has to do with finding a male focused business that a husband would want to join. Do you realize how many men are involved with direct sales?

When I was selling Avon, we had many leaders and reps that sold for us. Personally, I had 2 in my downline and worked often with another male rep. They are usually successful and work the business hard. Men in direct sales and MLM business are plentiful and even if you are in a women focused business such as a beauty line, do not hesitate to talk to men about joining your business.

Here are Some Differences with Direct Sales and MLM Business for Men

* Men look at how the business is run – not necessarily on what the product is.
* Men look at compensation plans and return on investment
* Men look for businesses that can relate to anyone they know
* Men sell differently than women and usually do well regardless of who they talk to
* Men have great leadership skills
Is Direct Sales and MLM Business for Men Too?
Having a business that can work for anyone in the family is a plus. That is one of the reasons that my family chose to be with Jerky Direct through our site The target market is large and yet it is an easy sell of a consumable product. My husband can take it to gun shows, while I can take it to a craft show. My son can sell it at school and I can hold a fundraiser. The opportunities are endless.

Adding men to your direct sales business is a smart idea. There are many families I know in the business that are growing together as a unit. A few in the coffee business, several in the card business, many in the health business, and loads in the jerky business! Some break the business into sections – one works sales and promotions while the other works training and leadership. Whatever works for you and your business is smart!

Are you looking for something a man could join, promote, and sell easily? Check out my business. We would love to have you join us and start making money today!

Not Everyone is Meant to Join Your Direct Sales Business

I think there is a fallacy in the direct sales business as a whole. There are consultants that recruit just for the sake of recruiting; growing their numbers and team. While that is not a bad thing directly, it can turn into a race of sorts. One where you feel that recruiting is the only way to make money in this industry. The bad part is that this method of business building is being taught by many to their downline too. Recruiting and adding members to a team only is not the way to build a strong and successful business.
successful team
I have a policy in my direct sales business. I have always combined personal sales, recruiting and other forms of selling, like fundraising, in my business plan. The reason I do that is so I can build a strong foundation that will pay me in many different ways. If I put all of my eggs into just the team building basket, it can be a very one sided business that is not very stable. There are several reasons for that.

— People come and go in the direct sales industry all the time. If you are building your business based on recruiting only, then you must continually recruit and hit certain numbers each month. Very tiring!

— Recruiting continually means that you are talking to every single person you know, might know or don’t even know – pitching your business to them. This means that you are not able to pre-qualify your leads, you are looking for the warm body only. Just sign on the bottom line – next.

— Not everyone is meant for your business. Yes, it is true! Recruiting a warm body means that you are able to convince people to join but what is the rate of business closures on your team? How many people stay and become a true partner?

Those are the thing I think about when recruiting for my business. I want long term partners. Recruiting is hard work – don’t let anyone tell you other wise. It takes time to develop a team member, teach and groom them. Why waste time trying to recruit people that are not right for this business?

Think about that for a while. The warm body method is not always the right way to build a successful team. Talk to people for sure, but ask questions and make sure they are right for you and you for them. That is what makes a strong team that makes money and grows.

image courtesy of freedigitalimages and stockimages

How to Overcome Recruit Objections and Get the Signature

Getting people to hold parties and shows for your direct sales business is not always easy, but compared to recruiting team members, many people feel that finding hosts is a piece of cake. Some people are naturally cold about joining a direct sales businesses. However, there are ways to get them to warm up to the idea and that is with the right answers to common objections that we often run across while talking to a potential recruit. Here are some common objections you may come across when interviewing a potential new recruit. How many do you recognize?

Too Expensive
“I don’t have the money to invest right now.” – The best way to respond to this is by asking when do they think they would be able to have the money and to offer saving suggestions so they can come up with the money. Some will companies offer payment plans where the money from the first 6 shows or less will go to pay off the kit. Maybe you have a big team and can afford to help offset the kit or offer your own payment plan. If your potential recruit is truthful and really is interested in joining the company, she’ll likely follow your suggestion and work toward gathering up the money somehow, someway.

Suggestions You Can Give for Saving Money to buy the Kit

• Get friends to do book parties and take the earnings towards the price of the kit.
• Get your 6 parties booked ahead of buying the kit and borrow a kit for the parties. Money earned will pay for the kit and you are in business
• Offer a bonus of free kit items for signing with you. Your recruit can buy the smaller kit and at least get going instead of waiting to try and earn the money

Encourage them by gently reminding them that they are starting a new business which takes time, effort and money. Also let the recruit know you are there to help her succeed.

I Hate Selling!
“I am not a good sales person.” – My favorite response to this one is, “Either am I.” That’s the honest to goodness truth. You don’t have to be a “sales” person to sell something you love and believe in. Hopefully you are approaching only people who truly love and believe in the product just like you do. Remind your potentials being themselves and remaining open and honest about their experience with the product is the best way to sell it. They don’t have to use any fancy sales talk, just be themselves. Always, always remind your recruit you’re there to help her succeed in her business.

Not Enough Time

“I don’t have time to start or run a business.” – How much time do you actually invest in your business? Did you start out part time and build it up to a full time career? Were you working another full time job when you started out and now are working your direct sales full time and your other job part time? Share with potential new recruit how you’ve gotten where you are today. I love breaking it down to hours per week and income. That is what this is all about

Don’t let objections stop you from pressing forward to reaching your goals. Give your honest impressions and answers to their objections. Offer helpful answers, hints and ways to actually sign on the line with you. You are there to help them succeed and if they are really interested in this business, they will find a way. If it doesn’t happen today, just make sure to follow up!