A Guest Posting by my friend and business partner, Shelly Hill. Shelly has worked in direct sales for years and years and has recruited hundreds of teammates and has held hundreds of parties. Enjoy!
If you are consultant with any of the Direct Sales home businesses, it is very important that you concentrate on coaching your home party hosts on how to have a successful home party. Why you might ask? Studies have shown that party hosts who have been properly coached have higher product sales and party bookings.
If you are not sure how to coach a party host, let me give you a few tips on how to do it.
1. When the individual books and sets the date, it is important that you immediately get a hostess pack to them. This packet of information should include your contact information, guest lists, extra order forms and catalogs for outside bookings, business opportunity information, booking and product specials, and other printed materials that they will need to help guide them through the coaching process.
2. Set up regular coaching telephone calls or emails with them. I recommend starting this process 4 weeks in advance of the home show date and I recommend that you contact them on a weekly basis. You will use these ‘coaching’ sessions to motivate your host about the party, answer any questions that he or she might have, and to inform them of any specials or booking offers. The more you motivate and excite them about the party, the more effort they will put into it to make it a success. A successful home show for the host, means a successful home show for you.
3. As you are conducting your coaching sessions, keep planting the seeds about your booking specials, product specials and home business opportunity. Over the years, I have found that the more I remind them of these specials and opportunities, the better return rate I have gotten out of it. We all lead busy lives, so keeping all of this information front and center in your hosts mind can pay off big time once the party time arrives.
4. If you have never done this type of coaching before, I suggest you talk to your manager or upline for guidance. In most Direct Sales companies, uplines have been properly trained by their respective home companies on how to do hostess coaching and they can pass that knowledge onto you.
When you take the time to properly coach your hosts, they will be excited when their party time finally arrives and this excitement will pay off for you! There will be great attendance, higher product sales and more bookings from the party attendees, and all of this means you and your host will have a successful home show.
Shelly Hill has been successfully working from home in Direct Sales since 1989. Shelly owns the popular Work At Home Business Options web site at Work at Home Business Options where you can pick up free home business tips, Direct Sales articles and free home business resources.