Why You Need an Editorial Calendar in Your Business

It is easy to get distracted in business – any business. With so many different functions that a business owner has to deal with on a daily basis, planning your day is critical to success. Even within a direct sales business, planning what you need to do each day in terms of online marketing, social media and blogging can be overwhelming. Using a tool like an editorial calendar can help you become more efficient and plan your marketing strategy.
editorial calendar http://directsalestalk.com/2014/09/08/why-editorial-calendar-business/
There is a free tool that you can use if you are on wordpress with your website. WordPress Editorial Calendar is a great one and I have used it for years. Here is an image of mine. It allows you to add a draft for a specific date and plan out your day/week/month. You can pre-schedule posts and at a glance see what is posting, on what day. You can leave yourself reminders to post to social media networks and any other message that you want. It is very helpful to have a quick visual to plan out your blog posts and other messages.

If you are feeling overwhelmed by blogging and other marketing efforts, create a plan and use it. A planning calendar like this editorial calendar is something you will want to add to your site or at the very least, to your main work calendar.

Is Social Media Really Required for a Home Party Plan Business?

Since I have been in direct sales for many, many years, I know a lot of women that are involved in the business. Some of them have grasped the concept of social media and use it in their business while others staunchly refuse to use it. Their main concerns is privacy and the fact that they feel they have “no extra time for that nonsense”. So that got me wondering about social media and the impact that it is having on business today and the direct sales industry as a whole. Which brings me to the question:

Is Social Media Really Required for a Home Party Plan Business?

Frustrating Laptop Work http://directsalestalk.com
As someone who has been on the internet for 13+ years, adding social media into my business was a natural progression. As social sites became mainstream, I found myself joining in and with that sharing business tips and information for others in the direct sales and party plan arenas. But what about those that are new to the internet and only use it for emailing and placing orders. Are they missing out on business because they choose not to have their business ties to a social media platform?

Honestly, I can see both sides. There are millions of people in a direct sales business and millions more joining at any given time. Some have found information through social media sharing such as Facebook. Others have grown their businesses into great money makers without the use of social media.

So what is right and what is wrong?

I think it is a personal choice. If you are satisfied with how your business is growing and providing for you, then you must be doing something right. If you are seeing less and less customers and are having a harder time booking parties and selling product or even a hard time adding consultants to your team, you are missing something!

Here are the facts. The internet is changing. Whether that be for the good or not so good, you need to be in touch with where your customers are going and where to find recruits. If that is the internet and on social media sites, then you better be there too.

Start with one. I recommend Facebook because your friends and family are there. Learn it and share your business info every so often. Let them know what you do and who you are. When you are comfortable in that arena, move on to Pinterest. Do the same. Learn it and get comfortable with it. Slowly add sites, if you feel you need more. There are plenty to choose from and lets fact it, we would all use more business!

Tips for Blending Social Media and One on One Customer Service in Direct Sales

More and more, faster and faster, our society is becoming dependent on online social sites like Facebook and the like for finding new customers and even recruits. I enjoy social media, but thankfully I am not addicted to it. While it is a viable method for finding customers, I cannot help to think about how many people I know personally that are not online. I also cannot help but think of how many potential customers many direct sales consultants are missing if most of their service and recruiting is done online. To me, nothing beats one on one customer service in a direct sales business.

With that said, finding a nice blend of online and offline customer service can work. Here are some tips for you to think about and use for developing your business.

1) The meaning of direct sales is just that – directly selling to a customer. Face to face still rules. A customer is still the most comfortable when actually meeting you and getting to know you and your business ethics. By selling strictly online, you are closing yourself off to a huge chunk of business.

2) Add offline local activities for your business and share them with your local customers and in your social media postings. Activities like parties, networking events, mom groups, open houses, craft shows, and chamber meetings will all improve your exposure in both areas.

3) Include your web address and social media links on your advertising where it is appropriate. That way your local customers can choose to follow you if they choose.

4) Collect home mailing addresses from all of your customers so that you can continue to stay in contact with them from time to time with hand written notes, custom flyers, tips on product uses and sales promotions.

5) Use email sign up forms and stay in touch with your client via newsletters. You always want to build your list, for local contacts and online. Your money is in the list! Offer a sign up on your website and at every venue you attend locally. Invite customers to join it when you speak to them directly.

I am sure you can think of plenty of other ways to blend your social media with your one on one service in your direct sales business. It only makes good sense to keep the doors open for sales and service in both arenas.