Effective Recruiting Begins With Your Target Market

When you are bringing new team members into your direct sales business it is important to remember that these people will join your team for different reasons. Everyone is looking for something different in their home based business. Once you understand those reasons, then you will know who your target market is and can effectively tailor your recruiting pitch to them.

Here are 3 reasons that a new member will consider joining your team and want to start their own direct sales or work at home business.

1. Personal Use ~ This type of consultant is looking to make just a little bit of money and will most likely only be joining to take a few orders every month from their family, friends and co-workers. This is so that they can get their personal items at a discount. These consultants usually only want to make $100- $200 a month as a supplement to their income.

2. Part Time Sales ~ This consultant is looking to make additional money to help support his or her family’s income. This person will usually demonstrate 2-4 parties a month and they are looking to make $200-$500 a month in additional income to supplement or for building up a nest egg. The part time sales consultant can also be a person who just wants to make some extra cash during certain seasons of the year.

3. Full Time Sales ~ This type of consultant is looking to make a full time income. This will replace a regular job so that they can support their family. This person will usually demonstrate at least 6+ parties a month and they are looking to make a minimum of $1,000 a month in income. In addition, this person will be interested in recruiting and building a team within your company’s organization so that they can add additional money per month to their income stream.

By knowing what your target market is, you can then craft your sales ads to that particular type of consultant or rep. By coming up with three different recruiting sales pitches, your recruiting methods will be much more effective and you will see a greater acceptance to your message and therefore an increase in your team numbers overall. Taking the time to learn your target market will make you more effective in your recruiting efforts.