Why You Need an Editorial Calendar in Your Business

It is easy to get distracted in business – any business. With so many different functions that a business owner has to deal with on a daily basis, planning your day is critical to success. Even within a direct sales business, planning what you need to do each day in terms of online marketing, social media and blogging can be overwhelming. Using a tool like an editorial calendar can help you become more efficient and plan your marketing strategy.
editorial calendar http://directsalestalk.com/2014/09/08/why-editorial-calendar-business/
There is a free tool that you can use if you are on wordpress with your website. WordPress Editorial Calendar is a great one and I have used it for years. Here is an image of mine. It allows you to add a draft for a specific date and plan out your day/week/month. You can pre-schedule posts and at a glance see what is posting, on what day. You can leave yourself reminders to post to social media networks and any other message that you want. It is very helpful to have a quick visual to plan out your blog posts and other messages.

If you are feeling overwhelmed by blogging and other marketing efforts, create a plan and use it. A planning calendar like this editorial calendar is something you will want to add to your site or at the very least, to your main work calendar.

Creating Party Urgency With Busy Calendar

Your home party is winding down and the attendees have all had a great time. You have used some effective games to get people interested in buying products and now you have several people interested in hosting an event of their own. Booking future events is the same as closing a sale. You need to create urgency and then go for the close. When you are doing your direct sales training, you need to teach your associates how to create that urgency by using some calendar tricks.

Mark The Available Days

The first thing that works for creating a sense of urgency with a calendar is to only show potential clients the days you are available for events. For example, if your events take place Friday through Sunday, then eliminate Monday through Thursday from your booking calendar. Cross them out as if you are busy or if you use digital calendar then just eliminate them entirely. You can always transfer your event dates to your personal calendar so that you can keep track of your overall schedule.

Create Urgency With Color Coding

As a part of direct sales training, you need to teach associates that there are few things more powerful than a color-coded calendar. Your entire calendar needs to be color-coded, even the days that have nothing going on.

A calendar full of white boxes with dates checked off will always look empty, even if all of the event dates are filled. But if you block out booked dates in red and open dates in blue, then your entire calendar looks booked. Even when you explain your color system to clients, there will still be a sense of urgency because the boxes on the calendar are not white.

Book In Tight – Narrow Choices

The chances are good that your most immediate dates will fill up first. That is why you should only show prospective clients your calendar for the next two to three months. You will find it much easier to fill up your calendar when you already have dates filled in. If you give your client an option of choosing dates that are three months away or more, then it looks like you have more open dates and you lose that sense of urgency.

Make your calendar look full!!

A sense of urgency in prospective clients is important because it helps to decrease the chances that the client will cancel. In order to create that sense of urgency, you need to know how to keep a calendar that always looks booked and busy.

When your calendar looks full,even if it is not full, then you will become better at booking shows at your show. Learn more home party plan calendar tips at the CashFlowShow training center.

A Guest Post by Deb Bixler
All Rights Reserved

Keeping Your Focus While Working Your Home Based Business

Copyright Chris Carroll and DirectSalesTalk. If you see this on any other site without my byline, please let me know.

Working from home has its blessings and its curses. Many people think that working from home is easy. You are just going to pump out so much work, it will be insane! Then reality hits… Your To Do list is growing instead of shrinking and you feel like a wild animal running in circles. Most of us that work from home have had those days and can relate. So, how do you keep your focus when you are working in your home based business?

Losing focus can come from many different things. Distractions would be number one, I would think. Kids need you, dog needs out, spouse needs something… whatever it is, your concentration just got broken. One of the easiest ways to deal with distractions is to set office hours. Sit down with your family and figure out when you will be working. During that time frame that they helped you set, they cannot bother you unless there is blood.

It is easy to lose focus when you forget a task or project and all of a sudden you have to handle it so you put aside what you have been working on, incomplete. Get in the habit of using your calendar and set yourself auto reminders, if you have to. Write everything down and make sure you are using your to do list. You have to know what is coming up so you can schedule your time appropriately.

Some people find that setting blocks of time for certain tasks helps them keep their focus on the job at hand immensely. If you have business calls to make, give yourself 15 minutes a day to complete those calls. Maybe you have blog posts to write. Again, set blocks of time for writing. Whatever your job consists of, break it up and set a timer. Learn to work within the time limits. What people find is that if they know they have 1 hour to get their newsletter completed, then they work like heck to get it done within that time frame and maybe even start on the next one. The time blocking goes for social media and email too. These are both big time and focus suckers.

Becoming more efficient at your job creates a lot less time spent jumping from this duty to that duty. Once you start a job, make yourself complete it all the way through. Soon you will find you are spending less time actually working your home based business because your focus is laser sharp and more time with the family enjoying what you worked so hard to provide.


Copyright Chris Carroll 2011